social commerce Archives - Campaign Middle East https://campaignme.com/tag/social-commerce/ Fri, 22 May 2026 10:59:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png social commerce Archives - Campaign Middle East https://campaignme.com/tag/social-commerce/ 32 32 MMA MENA publishes a standardised influencer marketing guide https://campaignme.com/mma-mena-publishes-a-standardised-influencer-marketing-guide/ Fri, 22 May 2026 10:59:27 +0000 https://campaignme.com/?p=122415 The Marketing + Media Alliance MENA (MMA MENA) publishes The MENA Influencer Marketing Guide, a standardised framework for influencer performance measurement, valuation, and pricing across the Middle East and North Africa. Powered by Inflow and Montent, the guide is the inaugural output of the MMA MENA Influencer Marketing Committee and marks a significant step in […]

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]]> Digital Essays 2025: Digital’s next chapter https://campaignme.com/digital-essays-2025-digitals-next-chapter/ Tue, 16 Dec 2025 03:40:19 +0000 https://campaignme.com/?p=113225 As 2025 is nearing the end, the rules of engagement have been rewritten once again, as digital media enters a transformative new era defined not just by innovation, but by intelligence. Rules that are being rewritten by artificial intelligence (AI), attention and authenticity. Platforms, brands and consumers alike are on an accelerated upward trajectory, driving […]

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]]> The modern social media manager’s playbook https://campaignme.com/the-modern-social-media-managers-playbook/ Mon, 13 Oct 2025 13:48:23 +0000 https://campaignme.com/?p=110260 Being a social media manager is not easy in 2025. For many in that role, the work seems never-ending, and because of that, they struggle to keep up. With one report saying that 64 per cent of the world’s population is on social media, with an average daily usage of almost two and a half […]

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]]> Social commerce – is it right for your business? https://campaignme.com/social-commerce-is-it-right-for-your-business/ Fri, 12 Sep 2025 10:13:04 +0000 https://campaignme.com/?p=108489 Is social commerce the missing link in your sales strategy, or should you not waste your time on it? To get to grips with this question, you need to understand exactly what social commerce is, what it can do for your organisation, what it can’t do, and whether it fits with how your business operates. […]

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]]> Why a smart social strategy matters more than ever in 2025 https://campaignme.com/why-a-smart-social-strategy-matters-more-than-ever-in-2025/ Mon, 30 Jun 2025 08:42:29 +0000 https://campaignme.com/?p=104565 We’re halfway through 2025, and the platforms haven’t slowed down, but smart strategy has never been more necessary. Algorithms are rewriting the rules of visibility in real time. Audience behaviour is shifting faster than most brands can brief. And attention? It’s not gone, it’s just more selective. The challenge today isn’t just being on social. It’s understanding how […]

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]]> Industry Snapshot: trust, boldness, and the future of media https://campaignme.com/industry-snapshot-trust-boldness-and-the-future-of-media/ Mon, 17 Mar 2025 10:32:35 +0000 https://campaignme.com/?p=98075 In this Industry Snapshot, Boopin‘s Razmik Kalaidjian talks about the major shifts in media strategies, the key in gaining clients trust and being bold. What are the major shifts in media consumption patterns over the past 12 months, and how have these affected your strategies? In today’s world, strategies are revisited every 3–6 months given […]

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]]> Visa’s Tarek Abdalla on social commerce and changing consumer expectations https://campaignme.com/visas-tarek-abdalla-on-social-commerce-and-changing-consumer-expectations/ Mon, 03 Mar 2025 11:20:04 +0000 https://campaignme.com/?p=97248 From manual point-of-sale machines to the seamless flow of social commerce today, the world of payments and consumer purchase expectations has undergone a dramatic transformation. With global social commerce revenues projected to grow to more than $1 trillion by 2028, the demand for fast, secure and integrated payment solutions is more critical than ever. The […]

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]]> 61 per cent of KSA, UAE consumers to shop on social media this Ramadan https://campaignme.com/61-per-cent-of-ksa-uae-consumers-to-shop-on-social-media-this-ramadan/ Mon, 03 Feb 2025 12:11:29 +0000 https://campaignme.com/?p=95260 As Ramadan draws nearer on the horizon, brands are shifting narratives to fit within the societal themes of the Holy Month. Consumers in the Middle East region realign their focus on what they spend their money on as daily routines change, and lifestyle choices adapt. To shed a light on these changing consumer behaviours, YouGov […]

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]]> Saudi Focus: A bold new era for marketing in the Kingdom https://campaignme.com/saudi-focus-a-bold-new-era-for-marketing-in-the-kingdom/ Mon, 03 Feb 2025 08:29:34 +0000 https://campaignme.com/?p=95489 As Saudi Arabia continues its transformation under Vision 2030, the Kingdom’s marketing landscape is poised for both exhilarating opportunities and significant challenges.  In 2025, Saudi Arabia will not be a static market but one in constant motion – a place where technology, culture and consumer expectations are evolving at an unprecedented rate. For marketers, the […]

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]]> “Golden insights” for marketers trying to float in a sea of flux https://campaignme.com/golden-insights-for-marketers-trying-to-float-in-a-sea-of-flux/ Fri, 12 Jul 2024 09:07:26 +0000 https://campaignme.com/?p=87081 What’s the one thing that all CMOs and marketers actively building brands, overseeing market research, analysing data for campaign design and execution, and driving ROAS and the bottom lines up the hill agree on? The marketing industry is in a state of flux – and has been for a while and will continue to be […]

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