Snapchatters Archives - Campaign Middle East https://campaignme.com/tag/snapchatters/ Thu, 20 Nov 2025 12:11:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Snapchatters Archives - Campaign Middle East https://campaignme.com/tag/snapchatters/ 32 32 Podcast: Snap’s Antoine Challita on brands unlocking value with conversational ads https://campaignme.com/podcast-snap-incs-antoine-challita-on-brands-unlocking-value-with-conversational-advertising/ Wed, 19 Nov 2025 05:00:27 +0000 https://campaignme.com/?p=111965   On the latest episode of Campaign Middle East’s On The Record podcast, Antoine Challita, UAE Country Head, Snap Inc. discusses the importance of understanding the impact of conversational advertising,  and how brands are leveraging it to connect with consumers. “Conversational advertising is an amazing utility for users. Eventually, this is going to drive a lot of value […]

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]]> Podcast: Lara Traboulsi on how Snap is ‘supercharging’ Saudi National Day https://campaignme.com/podcast-lara-traboulsi-on-how-snap-is-supercharging-saudi-national-day/ Mon, 11 Aug 2025 08:00:04 +0000 https://campaignme.com/?p=106520 On the latest episode of Campaign Middle East’s On The Record podcast, Lara Traboulsi, Regional Creative Strategy Lead, Snap Inc., discusses how Saudi National Day has gone far beyond a one-day celebration of national pride, unity and cultural identity into a month-long celebration and convergence of commerce, community, culture and creativity. Commenting on the cultural shift and […]

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]]> How Saudi National Day became a month-long celebration https://campaignme.com/more-than-a-day-how-saudi-national-day-became-a-month-long-celebration/ Tue, 05 Aug 2025 04:40:30 +0000 https://campaignme.com/?p=106329 Saudi National Day has always been a symbol of national pride, unity and cultural identity. But in the past decade, it has evolved into something far greater, a nationwide movement that blends tradition with modernity, celebration with commerce, and culture with creativity. What was once a single day marked on the calendar is now an […]

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]]> Podcast: Snap Inc’s Alistair Burton on ‘brands that win’ during Ramadan https://campaignme.com/podcast-snap-incs-alistair-burton-on-brands-that-win-during-ramadan/ Sat, 01 Mar 2025 10:20:18 +0000 https://campaignme.com/?p=96906 On the latest episode of Campaign Middle East’s On The Record podcast, Alistair Burton, Head of Digital First and Omnichannel Retail at Snap Inc, discusses the need for brands to develop a deeper understanding of their audiences, create immersive and interactive experiences, and to use data to optimise and achieve their business goals – especially during Ramadan. […]

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]]> Snap Inc inks MoU with Qatar’s GCO to launch AR Academy for the MENA region https://campaignme.com/snap-inc-inks-mou-with-qatars-gco-to-launch-ar-academy-for-the-mena-region/ Wed, 26 Feb 2025 09:00:19 +0000 https://campaignme.com/?p=96982 Snap Inc. has signed a memorandum of understanding (MoU) with Qatar’s Government Communications Office (GCO) to launch an Augmented Reality (AR) Academy in the MENA region. Announced at Web Summit Qatar 2025, the agreement marks a step in unlocking creative potential across the region and driving digital innovation. The partnership with GCO for the AR […]

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]]> Snap launches multi-brand augmented reality campaign for Saudi National Day https://campaignme.com/snap-launches-multi-brand-augmented-reality-campaign-for-saudi-national-day/ Mon, 23 Sep 2024 05:20:49 +0000 https://campaignme.com/?p=89878 In line with Saudi Arabia’s 94th National Day,  Snap has launched a multi-brand augmented reality (AR) campaign called ‘Kingdom’s Lenscape’, aimed to bridge the gap between Snapchatters — the platform’s users — and advertisers through two AR solutions available through the Lens Explorer and carousel feature on Snapchat. Through the first feature, called FAKH’AR’, brands […]

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]]> Snap Inc. launches ‘Open Your Snapchat’ global marketing campaign in UAE and Saudi Arabia https://campaignme.com/snap-inc-launches-open-your-snapchat-global-marketing-campaign-in-uae-and-saudi-arabia/ Mon, 25 Oct 2021 08:00:22 +0000 https://campaignme.com/?p=41917 Snap Inc. recently kicked off its new B2B global marketing campaign, ‘Open Your Snapchat’, in Saudi Arabia and the UAE, showcasing the exceptional results and reach that businesses can achieve through the Snap Camera. The campaign showcases how brand partners across different verticals in the region are leveraging the full power of augmented reality (AR). […]

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]]> Snapchat’s new entertainment platform Spotlight arrives in the Middle East & North Africa https://campaignme.com/snapchats-new-entertainment-platform-spotlight-arrives-in-the-middle-east-north-africa/ Mon, 17 May 2021 09:02:53 +0000 https://campaignme.com/?p=36485 Users in the region are now able to share their creations broadly on Snapchat, reach a large audience, and be rewarded for their creativity With its popularity already starting to skyrocket globally, Snap Inc. has launched its new entertainment platform Spotlight in markets across the Middle East and North Africa (MENA), enabling its audience of […]

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]]> Snapchat announces 60+ new shows for Ramadan 2021 with MENA’s top publishers https://campaignme.com/snapchat-announces-60-new-shows-for-ramadan-2021-with-menas-top-publishers/ Thu, 15 Apr 2021 11:56:00 +0000 https://campaignme.com/?p=35104 Snapchat has announced its new slate of shows for Ramadan 2021, bringing more content from Discover partners to the app. Snapchatters will have access to an array of exciting programs throughout the Holy Month with more than 60 new shows curated in partnership with broadcasters, digital publishers, and creators in the MENA region. Discover partners […]

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