Snap Archives - Campaign Middle East https://campaignme.com/tag/snap/ Tue, 26 May 2026 07:05:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Snap Archives - Campaign Middle East https://campaignme.com/tag/snap/ 32 32 Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map https://campaignme.com/almarai-achieves-15m-reach-attracts-9m-visitors-with-immersive-ar-experiences-on-snap-map/ Tue, 26 May 2026 05:00:03 +0000 https://campaignme.com/?p=122618 Snap Inc. and Almarai, in partnership with Starcom KSA, have revealed the results of the Harat ALYOUM Ramadan activation, which showed up across both physical and digital environments in a first-of-its-kind global execution. Almarai and Snap partnered to connect Promoted Places with an immersive augmented reality (AR) experience on the Snap Map across key public […]

The post Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map appeared first on Campaign Middle East.

]]> How brands can win the FIFA World Cup beyond the broadcast https://campaignme.com/how-brands-can-win-the-fifa-world-cup-beyond-the-broadcast/ Thu, 07 May 2026 05:00:40 +0000 https://campaignme.com/?p=121636 In less than two months, the first 48-team FIFA World Cup kicks off across the US, Canada and Mexico. For broadcasters, it will be the largest tournament ever staged. For brands, it will be something else: the most fragmented one. Because the match is no longer where the audience lives. The experience now unfolds around […]

The post How brands can win the FIFA World Cup beyond the broadcast appeared first on Campaign Middle East.

]]> Pinterest picks Farimah Moeini as first hire in the MENA region https://campaignme.com/pinterest-picks-farimah-moeini-as-first-hire-in-the-mena-region/ Tue, 31 Mar 2026 09:06:03 +0000 https://campaignme.com/?p=118404 Pinterest, a leader in visual search and discovery,  has appointed Farimah Moeini as Head of Sales Partnerships, Middle East and North Africa (MENA), the company’s first employee in the region. In this new role, Moeini will lead market development and work closely with Pinterest’s regional sales partner DMS to help advertisers tap into Pinterest’s high-intent […]

The post Pinterest picks Farimah Moeini as first hire in the MENA region appeared first on Campaign Middle East.

]]> What are three forces shaping 1:1 brand-consumer dialogues? https://campaignme.com/what-are-three-forces-shaping-11-brand-consumer-dialogues/ Thu, 19 Feb 2026 10:21:03 +0000 https://campaignme.com/?p=116555 Snapchat, in partnership with MCN media agency brands, has released new research uncovering how 1:1 visual communication is redefining brand-consumer relationships in Saudi Arabia. The Conversation Advantage study explores how people in KSA communicate today and how brands can successfully participate in these conversations through visual, expressive, and direct formats like chat. The findings highlight a […]

The post What are three forces shaping 1:1 brand-consumer dialogues? appeared first on Campaign Middle East.

]]> Saudi’s GMedia, Oxford Business Group report reveals pulse of KSA media sector https://campaignme.com/saudis-gmedia-oxford-business-group-report-reveals-pulse-of-ksa-media-sector/ Mon, 09 Feb 2026 12:30:02 +0000 https://campaignme.com/?p=115870 The General Authority of Media Regulation (GMedia) in Saudi Arabia, which works on developing and organising the media sector in the Kingdom, in partnership with global publishing, research and consultancy firm Oxford Business Group (OBG), have launched a report titled ‘The State of the Media Sector in the Kingdom of Saudi Arabia and Opportunities for […]

The post Saudi’s GMedia, Oxford Business Group report reveals pulse of KSA media sector appeared first on Campaign Middle East.

]]> Six Flags Qiddiya reveals campaign for first theme park in Saudi Arabia https://campaignme.com/six-flags-qiddiya-reveals-campaign-for-first-theme-park-in-saudi-arabia/ Thu, 05 Feb 2026 08:25:53 +0000 https://campaignme.com/?p=115618 Six Flags Qiddiya – the first theme park in Saudi Arabia – has officially opened to the public, featuring Falcons Flight: the longest, fastest and tallest roller coaster in the world in Qiddiya City within the Riyadh Province of Saudi Arabia. To raise awareness about the launch of the amusement park, which offers thrilling rides, […]

The post Six Flags Qiddiya reveals campaign for first theme park in Saudi Arabia appeared first on Campaign Middle East.

]]> IAB MENA reveals new Board, elects Nisrine Ghazal as Chair, Elie Milan as Vice Chair https://campaignme.com/iab-mena-reveals-new-board-elects-nisrine-ghazal-as-chair-elie-milan-as-vice-chair/ Tue, 03 Feb 2026 04:59:06 +0000 https://campaignme.com/?p=115429 The IAB MENA held its General Assembly on 27 January 2026 during which it announced the new Board for a two year term for the 2026-2027 period. The new board consists of 15 companies representing agencies, tech platforms, and publishers and sales houses, including  Publicis Media, Omnicom Media Group, Havas Middle East, MCN, WPP Media, […]

The post IAB MENA reveals new Board, elects Nisrine Ghazal as Chair, Elie Milan as Vice Chair appeared first on Campaign Middle East.

]]> Snap to unveil next-gen AR Spectacles at BRIDGE Summit 2025 https://campaignme.com/snap-to-unveil-next-gen-ar-spectacles-at-bridge-summit-2025/ Fri, 28 Nov 2025 11:59:08 +0000 https://campaignme.com/?p=112638 Snap Inc. is set to unveil its latest next-generation augmented reality glasses for the first time in the UAE at the BRIDGE Summit, the world’s largest debut media event taking place in Abu Dhabi from December 8–10, marking a future where digital experiences enhance rather than replace the real world. As part of its participation, […]

The post Snap to unveil next-gen AR Spectacles at BRIDGE Summit 2025 appeared first on Campaign Middle East.

]]> Hussein Freijeh takes on expanded role leading Snap’s APAC region https://campaignme.com/hussein-freijeh-takes-on-expanded-role-leading-snaps-apac-region/ Tue, 25 Nov 2025 09:44:07 +0000 https://campaignme.com/?p=112332 Snap Inc. today has expanded the leadership remit of Hussein Freijeh to include the Asia-Pacific region, in the role of Vice President for both APAC and MENA. Freijeh will now lead Snap’s strategy and operations across the two regions. Having successfully launched and scaled Snap’s presence in the Middle East as VP for MENA, Freijeh […]

The post Hussein Freijeh takes on expanded role leading Snap’s APAC region appeared first on Campaign Middle East.

]]> Podcast: Snap’s Antoine Challita on brands unlocking value with conversational ads https://campaignme.com/podcast-snap-incs-antoine-challita-on-brands-unlocking-value-with-conversational-advertising/ Wed, 19 Nov 2025 05:00:27 +0000 https://campaignme.com/?p=111965   On the latest episode of Campaign Middle East’s On The Record podcast, Antoine Challita, UAE Country Head, Snap Inc. discusses the importance of understanding the impact of conversational advertising,  and how brands are leveraging it to connect with consumers. “Conversational advertising is an amazing utility for users. Eventually, this is going to drive a lot of value […]

The post Podcast: Snap’s Antoine Challita on brands unlocking value with conversational ads appeared first on Campaign Middle East.

]]>