snack moment Archives - Campaign Middle East https://campaignme.com/tag/snack-moment/ Mon, 02 Feb 2026 14:42:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png snack moment Archives - Campaign Middle East https://campaignme.com/tag/snack-moment/ 32 32 Chipsy ‘Screen-Time’ campaign bets on frequency over awareness https://campaignme.com/chipsy-screen-time-campaign-bets-on-frequency-over-awareness/ Mon, 02 Feb 2026 14:26:23 +0000 https://campaignme.com/?p=115333 Chipsy set out to own one of Egypt’s most competitive consumption moments – screen time – by turning it into a repeatable, joy-led ritual anchored in frequency rather than awareness. With a penetration of 99 per cent in Egypt, the brand’s focus was not on visibility but on deepening usage by owning the snack occasion […]

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