SMG MENA Archives - Campaign Middle East https://campaignme.com/tag/smg-mena/ Thu, 27 Nov 2014 06:38:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png SMG MENA Archives - Campaign Middle East https://campaignme.com/tag/smg-mena/ 32 32 Digital Essays 2014: Do you have a data strategy? https://campaignme.com/digital-essays-2014-data-strategy/ Tue, 25 Nov 2014 13:11:46 +0000 https://campaignme.com/?p=6385 Ryan Murdoch believes analysts that are comfortable in vast amounts of data can quickly find insights. ‘Big data’ has been one of the biggest buzz words thrown around the media industry in the past few years, and for good reason. Looking at the leading global companies across industries, nine out of 10 are ahead of […]

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]]> Important questions must be asked if we’re to get serious about video https://campaignme.com/important-questions-must-be-asked-if-were-to-get-serious-about-video/ Tue, 13 Aug 2013 07:56:23 +0000 https://campaignme.com/?p=4987 Rayan Karaky is chief digital officer at SMG MENA “If you walked into a media agency in the past year, chances are you overheard or came across the standard vocabulary describing the rise of online video; from video neutral planning to incremental reach, to video convergence across devices. For marketers and agencies video is changing […]

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