SME Archives - Campaign Middle East https://campaignme.com/tag/sme/ Mon, 02 Mar 2026 09:31:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png SME Archives - Campaign Middle East https://campaignme.com/tag/sme/ 32 32 Local SMEs predicted to drive Ramadan 2026 sales https://campaignme.com/local-smes-predicted-to-drive-ramadan-2026-sales/ Mon, 02 Mar 2026 09:31:01 +0000 https://campaignme.com/?p=117085 Small and medium enterprises (SMEs) are the backbone of the UAE’s economic diversification strategy. SMEs make up over 94 per cent of all businesses in the UAE and contribute more than 63 per cent to non-oil GDP. The UAE government’s vision aims to reach one million SMEs by 2031 (+79.5 per cent), supported by $8.7B […]

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]]> 2025 vs 2026: Evaluating marketing and advertising in Saudi Arabia https://campaignme.com/2025-vs-2026-evaluating-marketing-and-advertising-in-saudi-arabia/ Thu, 29 Jan 2026 03:20:23 +0000 https://campaignme.com/?p=115220 The current environment in Saudi Arabia has pushed both public and private organisations to move from expansive, visibility‑driven campaigns to more accountable, performance‑driven marketing, and 2026 is starting with a clear focus on efficiency, specialisation, and talent pressure across the industry.​ 2025 budgets and spending reset In 2025, overall advertising and agency revenues in Saudi […]

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]]> How SMEs can practically and affordably implement AI https://campaignme.com/how-smes-can-practically-and-affordably-implement-ai/ Tue, 22 Apr 2025 12:38:29 +0000 https://campaignme.com/?p=101090 I have spent a good part of the last year speaking with dozens of SMEs across the Middle East. From small business owners expanding their Riyadh‑based restaurant franchises to import‑export firms in Sharjah, and from real estate agencies in Dubai to business‑setup companies in Business Bay, almost without exception they lament the hours lost to […]

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]]> Mubashir blurs ‘phygital’ lines to offer Oman SMEs free, premium ad space https://campaignme.com/mubashir-blurs-phygital-lines-to-offer-oman-smes-free-premium-ad-space/ Tue, 04 Feb 2025 10:00:04 +0000 https://campaignme.com/?p=95584 Mubashir, a prominent player in Oman’s digital outdoor advertising space, has blurred the lines between physical and digital by offering SMEs in the nation the opportunity to benefit from two weeks of premium, advertising space on its digital-out-of-home (DOOH) network for free by participating in an interactive contest.  The cross-channel campaign aimed to support small […]

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]]> Saudi Report 2021: Prosperity and progress, by MBC Media Solutions’ Ziyad Alomair https://campaignme.com/saudi-report-2021-prosperity-and-progress-by-mbc-media-solutions-ziyad-alomair/ Wed, 16 Jun 2021 07:51:00 +0000 https://campaignme.com/?p=37639 Everyone is aware of the extraordinary leaps and groundbreaking developments achieved by the Kingdom of Saudi Arabia in a remarkably short period of time. These revolutionary changes – coupled with the increase in the Public Investment Fund from SAR 560bn to more than SAR 1.3 trillion – are resulting in tangible economic prosperity and progress. […]

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