SMC Archives - Campaign Middle East https://campaignme.com/tag/smc/ Tue, 13 May 2025 08:44:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png SMC Archives - Campaign Middle East https://campaignme.com/tag/smc/ 32 32 Podeo partners with SMC as its exclusive advertising partner https://campaignme.com/podeo-partners-with-smc-as-its-exclusive-advertising-partner/ Tue, 13 May 2025 11:00:57 +0000 https://campaignme.com/?p=102270 Podeo and SMC Group have entered into a partnership aimed at developing the podcast advertising market across the Middle East and North Africa. As part of the agreement, SMC Group will act as Podeo’s exclusive advertising sales partner in the UAE and Saudi Arabia. The collaboration focuses on strengthening the digital audio advertising ecosystem in […]

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]]> SMC becomes co-producer of Es’aaf: the first Arabic film in IMAX format https://campaignme.com/smc-becomes-co-producer-of-esaaf-the-first-arabic-film-in-imax-format/ Fri, 18 Apr 2025 07:00:45 +0000 https://campaignme.com/?p=100975 With the support of the Kingdom of Saudi Arabia’s General Entertainment Authority (GEA), SMC Group has announced its role as the co-producer of the film Es’aaf, in collaboration with Blacklight and House of Comedy. The film marks a major milestone in the history of Saudi cinema, as Es’aaf will be the first Arabic film to […]

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]]> SMC and Multiply Group sign MoU to explore adtech collaboration https://campaignme.com/smc-and-multiply-group-sign-mou-to-explore-adtech-collaboration/ Thu, 10 Apr 2025 13:56:07 +0000 https://campaignme.com/?p=100280 Saudi Media Company (SMC) and Abu Dhabi-based investment holding company Multiply Group PJSC have signed a Memorandum of Understanding (MoU) to explore collaboration opportunities in the adtech space. The agreement outlines a framework to assess mutual investment in developing advanced adtech platforms, with a focus on AI-powered solutions, programmatic capabilities and data-driven advertising strategies. The […]

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]]> SMC announces Amplify Forum for advertising industry https://campaignme.com/smc-announces-amplify-forum-for-advertising-industry/ Tue, 10 Dec 2024 14:14:37 +0000 https://campaignme.com/?p=93351 Saudi Media Company (SMC) has officially announced Amplify Forum 2025, which will take place at the Fairmont Riyadh from January 13–14. The two-day event will serve as a hub for leaders, innovators, and experts across advertising, marketing, and adjacent industries to explore transformative trends and opportunities shaping the future of the sector. Positioned as a […]

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]]> SMC partners with TGI Sport-ISG for virtual advertising solutions https://campaignme.com/smc-partners-with-tgi-sport-isg-for-virtual-advertising-solutions/ Tue, 19 Nov 2024 12:48:12 +0000 https://campaignme.com/?p=92510 SMC has announced a strategic partnership with TGI Sport-ISG in an effort to identify and implement advertising and commercial rights through virtual solutions for major sports and entertainment events across Saudi Arabia and the MENA region. TGI Sport-ISG is a global company in sports technology that develops virtual advertising solutions and advanced sports broadcasting technologies. […]

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]]> Campaign Saudi Briefing: Spotlight on brand strategy, sports marketing, storytelling https://campaignme.com/campaign-saudi-briefing-spotlight-on-long-term-brand-strategy-sports-marketing-storytelling/ Fri, 18 Oct 2024 10:31:38 +0000 https://campaignme.com/?p=91180 Close to 200 industry leaders, including heads of brand, marketing, and agencies from the Ministry of Tourism of Saudi Arabia, STC, SMC, Adidas, TikTok, Publicis Groupe, MBC Media Solutions (MMS), UTURN Webedia Group (UWG), SRMG, Mindshare MENA, ASFAR, NES, Pixis, Fusion Five Advertising, and AdScholars, among others gathered at the Sheraton Riyadh Hotel & Towers […]

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]]> Here are the speakers for Campaign Saudi Briefing: Media and Marketing 2024 https://campaignme.com/here-are-the-speakers-for-campaign-saudi-briefing-media-and-marketing-2024/ Mon, 14 Oct 2024 09:37:46 +0000 https://campaignme.com/?p=91028 Media and marketing experts in Saudi Arabia are coming together to discuss the dynamic landscape of media and marketing in the Kingdom this Thursday, 17 October, at Sheraton Riyadh Hotel and Towers. Campaign Saudi Briefing: Media and Marketing 2024 will begin at 9 a.m. and promises attendees insightful discussions from industry heavyweights who are driving […]

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]]> Podcast: SMC’s Khalid Alkhudair on ‘hitting a home run in the Kingdom’ https://campaignme.com/podcast-how-smc-is-hitting-a-home-run-in-the-kingdom/ Mon, 30 Sep 2024 07:31:07 +0000 https://campaignme.com/?p=90154 The surge of a digital-savvy generation in the Middle East in tandem with colossal technological breakthroughs have shifted priorities towards key partnerships, diversified strategies, borderless branding, data-driven decisions, and heavy investments in talent, digital infrastructure, and sponsorships. The long overdue blend of the right assets, content, events, and entertainment have created several innovative ways for […]

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]]> SMC, Starzplay ink sponsorship, ad package deal for UFC, Serie A https://campaignme.com/smc-starzplay-ink-sponsorship-ad-package-deal-for-ufc-serie-a/ Mon, 22 Jul 2024 07:17:28 +0000 https://campaignme.com/?p=87405 SMC (Saudi Media Company) has signed a strategic multi-year collaboration with Starzplay to monetise its premium sports and original content regionally. Under this agreement, SMC will utilise its extensive commercial network, particularly in the rapidly growing Saudi market, to secure sponsorship and advertising packages for a diverse array of rights, including UFC, Serie A, Rugby, and […]

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]]> SMC and Evolution partnership brings in-game ads to the region https://campaignme.com/smc-and-evolution-partnership-brings-in-game-ads-to-the-region/ Thu, 04 Jul 2024 07:36:46 +0000 https://campaignme.com/?p=86670 Saudi-based media company, SMC has announced a partnership with gaming content and activations company Evolution Group to provide brands opportunities to advertise with in-game advertising in the GCC region. The collaboration with Evolution Group will allow SMC to sell ads that appear within games, opening a new and “highly engaging” channel to reach audiences. SMC […]

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