SMASHREQ Archives - Campaign Middle East https://campaignme.com/tag/smashreq/ Thu, 25 Sep 2025 07:51:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png SMASHREQ Archives - Campaign Middle East https://campaignme.com/tag/smashreq/ 32 32 Mashreq’s SMASHREQ TikTok padel game smashes records, connects with Gen Z https://campaignme.com/mashreqs-smashreq-tiktok-padel-game-smashes-records-connects-with-gen-z/ Thu, 24 Apr 2025 04:00:07 +0000 https://campaignme.com/?p=101169 Mashreq has revealed details behind the success of its latest SMASHREQ campaign, which was rolled out in the form of an augmented reality (AR) game on TikTok, connecting Mashreq with the padel community. Reportedly, the first-ever padel game on TikTok, SMASHREQ has officially claimed the title of TikTok’s top AR sensation, outperforming more than 40 […]

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