skills Archives - Campaign Middle East https://campaignme.com/tag/skills/ Thu, 18 Jun 2026 06:02:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png skills Archives - Campaign Middle East https://campaignme.com/tag/skills/ 32 32 IBM’s SVP of Marketing and Comms: “AI is not just a tool; it’s how marketing works” https://campaignme.com/ibms-svp-of-marketing-and-comms-ai-is-not-just-a-tool-its-how-marketing-works/ Wed, 17 Jun 2026 06:00:33 +0000 https://campaignme.com/?p=123420 This is not just another article about artificial intelligence (AI) adding to the cacophony of noisy opinions. This is an interview that reframes the conversation that marketers must have around orchestrating a fundamental shift. For much of the past two years, marketers treated AI like a new instrument in the orchestra: useful, exciting and occasionally […]

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]]> Augmented intelligence: Substance and strategy > speed and scale https://campaignme.com/augmented-intelligence-substance-and-strategy-speed-and-scale/ Thu, 12 Mar 2026 15:49:27 +0000 https://campaignme.com/?p=117665 Let’s get the artificial intelligence (AI) fundamentals out of the way before the deep dive: What comes to mind when “AI-augmented marketing” is spoken out loud? If the words speed, scale and shortcuts are the unspoken mental response, it’s time to pause. The problem with speed is that it’s not quite the same as direction. […]

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]]> IWD 2026: The career multiplier we don’t talk about enough – a mentor https://campaignme.com/iwd-2026-the-career-multiplier-we-dont-talk-about-enough-our-mentor/ Mon, 09 Mar 2026 10:52:01 +0000 https://campaignme.com/?p=117466 How many of us still remember our first interview as a fresh graduate? Or the first interview for what felt like a dream job, the opportunity that later shaped our passions, our daily work and ultimately who we are today? And how many of us remember the one person who opened that door? The mentor […]

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]]> Attitude: The true differentiator in your career journey https://campaignme.com/attitude-the-true-differentiator-in-your-career-journey/ Tue, 09 Dec 2025 04:00:19 +0000 https://campaignme.com/?p=112899 In the world of business, success is often said to rest on three key attributes: knowledge, skills, and attitude. These pillars form the foundation of a fulfilling career. But when you face the hiring process, the question is: which of these matters most to the people deciding whether to bring you onboard? Is it what […]

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]]> Publicis Groupe Middle East launches Potentialis model for human-AI collab https://campaignme.com/publicis-groupe-middle-east-launches-potentialis-model-for-human-ai-collab/ Fri, 28 Nov 2025 08:19:54 +0000 https://campaignme.com/?p=112612 Publicis Groupe Middle East has announced Potentialis, an innovative talent-first programme that embeds a human–AI collaboration model across its agencies in the region. Designed to future-proof talent, Potentialis intends to offer teams the confidence, structure and practical guidance they need to work effectively with AI in their day-to-day roles. Potentialis is rooted in the Groupe’s […]

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]]> Podcast: C2 Comms’ Roy Aftimos dials back to the core objective of ‘creating value’ https://campaignme.com/podcast-c2-comms-roy-aftimos-dials-back-to-the-core-objective-of-creating-value/ Mon, 08 Sep 2025 04:20:52 +0000 https://campaignme.com/?p=108104 On the latest episode of Campaign Middle East’s On The Record podcast, Roy Aftimos, Chief Executive Officer, C2 Comms discusses the need for agencies to focus on the value they deliver; reiterates the need to understand and meet business objectives; and shares an open and honest take on the procurement and pitching problems that the industry needs to […]

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]]> How UAE CMOs are navigating B2B marketing in 2025 https://campaignme.com/how-uae-cmos-are-navigating-b2b-marketing-in-2025/ Wed, 26 Mar 2025 07:30:52 +0000 https://campaignme.com/?p=98525 2025 is poised to be a year of bold transformation for B2B marketers – setting them up for a new tech-powered advertising era. We will see brands take big bets in creativity and technology to build efficiencies and stand out. Marketers are now at a crossroads. They must navigate a rapidly evolving marketing landscape where […]

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]]> Beyond the stats: the real story of young Saudi women in the creative industry https://campaignme.com/beyond-the-stats-the-real-story-of-young-saudi-women-in-the-creative-industry/ Fri, 07 Mar 2025 05:00:36 +0000 https://campaignme.com/?p=97553 As an Arab woman, I have always been inspired by stories of women in Saudi Arabia and our region breaking barriers. The pursuit of equal rights and access has always felt deeply personal, with every step forward representing a long overdue correction to history. This is why, from a distance, I watched with excitement as […]

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]]> Production industry snapshot: Fostering talent and skills https://campaignme.com/production-industry-snapshot-fostering-talent-and-skills/ Mon, 14 Oct 2024 07:46:42 +0000 https://campaignme.com/?p=91006 Dynamik’s Mary Bou Akl shares a snapshot of the rise in local post-production talent and how human talent is now more crucial with the entry of AI-powered tools. Is there a skills gap that needs to be addressed given the rise of and demand for AI-powered tools? While AI-powered editing tools and advanced technologies have […]

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]]> Speaking in prompts: The changed creative process of tomorrow https://campaignme.com/speaking-in-prompts-the-changed-creative-process-of-tomorrow/ Tue, 28 May 2024 05:39:58 +0000 https://campaignme.com/?p=84374 You type: Design me a stand—of these dimensions, with these specs, and in these specific camera views; and like magic, it appears before your eyes. Thousands of hours are reduced to a few seconds. Entire teams are reduced to a few keystrokes. If only it were that easy. The advent of artificial intelligence within the […]

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