Sixième Son Archives - Campaign Middle East https://campaignme.com/tag/sixieme-son/ Tue, 30 Jan 2024 13:49:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Sixième Son Archives - Campaign Middle East https://campaignme.com/tag/sixieme-son/ 32 32 Emotional power of sounds for PTSD victims https://campaignme.com/emotional-power-of-sounds-for-ptsd-victims/ Fri, 26 Jan 2024 12:13:42 +0000 https://campaignme.com/?p=75458 Saatchi & Saatchi Middle East has collaborated with Sixieme Son to launch a campaign titled ‘Sound Affects’. The campaign channels all of its of royalty proceeds to help psychological treatment and traumatic support for individuals or refugees coping with post-traumatic stress disorder as a result of acts of violence, war or other traumatic incidents.  By turning […]

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]]> Weaving with sound: Etihad’s sonic identity blends tradition and modernity https://campaignme.com/weaving-with-sound-etihads-sonic-identity-blends-tradition-and-modernity/ Thu, 10 Jun 2021 09:36:21 +0000 https://campaignme.com/?p=37397 By Sofia Serrano As a brand, in general, you always want to connect with people’s emotions and senses in a way that eventually can create loyalty towards your brand. “For this reason, for Etihad is always about the heart,” says Amina Taher, Vice President of Brand, Marketing and Partnerships at Etihad airways. She is explaining […]

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