Sir John Hegarty Archives - Campaign Middle East https://campaignme.com/tag/sir-john-hegarty/ Mon, 29 Aug 2022 05:49:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Sir John Hegarty Archives - Campaign Middle East https://campaignme.com/tag/sir-john-hegarty/ 32 32 Competition: Win a place on Sir John Hegarty’s new course https://campaignme.com/competition-win-a-place-on-sir-john-hegartys-new-course/ Wed, 27 Jul 2022 10:13:51 +0000 https://campaignme.com/?p=51658 Sir John Hegarty is launching an online course titled The Business of Creativity. Over eight weeks, Hegarty will aim to unlock the enormous impact creativity can have on a team – covering areas such as mastering the brief, how to nurture and assess an idea, encouraging a creative culture, the art of storytelling and how […]

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]]> We are an industry bedevilled by our lack of understanding in how it works – Sir John Hegarty https://campaignme.com/we-are-an-industry-bedevilled-by-our-lack-of-understanding-in-how-it-works-sir-john-hegarty/ Mon, 30 Nov 2020 06:00:01 +0000 https://campaignme.com/?p=30585 by John Hegarty For the past 20 years, the communication industry has engaged in splenetic debate about the merits of broadcast versus narrowcast. Or as I would say, persuasion versus promotion. The digital revolution opened up a dispute over those two needs that has never really been resolved. To this day I’m constantly witnessing arguments […]

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