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	<title>simon walsh Archives - Campaign Middle East</title>
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		<title>Advertising in the Middle East: Bravery, buzz and bold ideas</title>
		<link>https://campaignme.com/advertising-in-the-middle-east-bravery-buzz-and-bold-ideas/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Mon, 16 Jun 2025 13:39:28 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[creative process]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[flexibility]]></category>
		<category><![CDATA[LightBlue]]></category>
		<category><![CDATA[simon walsh]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=103863</guid>

					<description><![CDATA[<p>There’s a different kind of energy in the Middle East. It’s not the type you find in trend reports or cultural decks. It’s faster, louder, and more committed to the power of a big idea. A big energy rooted in bravery and ambition; this mindset has made the region a creative proving ground for some [&#8230;]</p>
<p>The post <a href="https://campaignme.com/advertising-in-the-middle-east-bravery-buzz-and-bold-ideas/">Advertising in the Middle East: Bravery, buzz and bold ideas</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>How can brands break through the noise?</title>
		<link>https://campaignme.com/how-can-brands-break-through-the-noise/</link>
		
		<dc:creator><![CDATA[Sonia Majumder]]></dc:creator>
		<pubDate>Wed, 20 Mar 2024 07:00:00 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[LightBlue]]></category>
		<category><![CDATA[Ramadan]]></category>
		<category><![CDATA[simon walsh]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=79131</guid>

					<description><![CDATA[<p>Crafting messages that truly resonate during Ramadan calls for a delicate balance, where global brands must navigate a space filled with cultural and spiritual significance.  Authentic engagement during this period means moving beyond commercial objectives to genuinely connecting with the community in a manner that respects the sanctity of the spiritual season. Brands that have [&#8230;]</p>
<p>The post <a href="https://campaignme.com/how-can-brands-break-through-the-noise/">How can brands break through the noise?</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>Lightblue welcomes Morgan Merle as associate creative director</title>
		<link>https://campaignme.com/lightblue-welcomes-morgan-merle-as-associate-creative-director/</link>
		
		<dc:creator><![CDATA[Campaign Staff]]></dc:creator>
		<pubDate>Tue, 09 Aug 2022 09:36:42 +0000</pubDate>
				<category><![CDATA[Appointments]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[appointments]]></category>
		<category><![CDATA[Associate creative director]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[CREATIVE DIRECTOR]]></category>
		<category><![CDATA[Dubai]]></category>
		<category><![CDATA[LightBlue]]></category>
		<category><![CDATA[simon walsh]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=52014</guid>

					<description><![CDATA[<p>Creative experience and technology agency, Lightblue has announced the appointment of Morgan Merle as associate creative director with the Dubai team. Merle holds more than twelve years of experience in conceptual innovation across a variety of industries in different cities from Paris, and London to Dubai with projects for high-profile brands. Morgan Merle, associate creative [&#8230;]</p>
<p>The post <a href="https://campaignme.com/lightblue-welcomes-morgan-merle-as-associate-creative-director/">Lightblue welcomes Morgan Merle as associate creative director</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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