signal loss Archives - Campaign Middle East https://campaignme.com/tag/signal-loss/ Mon, 14 Oct 2024 03:47:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png signal loss Archives - Campaign Middle East https://campaignme.com/tag/signal-loss/ 32 32 Overcoming ‘signal loss’ in a privacy-first world https://campaignme.com/overcoming-signal-loss-in-a-privacy-first-world/ Mon, 14 Oct 2024 05:30:07 +0000 https://campaignme.com/?p=90982 Marketing professionals live in ‘interesting times’. In the mobile space, Apple’s App Tracking Transparency (ATT) framework presents a significant challenge by limiting the visibility of user data for marketers, often leading to what is known as “signal loss” — a reduction in the data signals that once guided campaign optimisation. Experience-builders — marketers focused on […]

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]]> Brand safety, ad fraud top programmatic concerns in 2024 https://campaignme.com/brand-safety-ad-fraud-top-programmatic-concerns-in-2024/ Wed, 14 Aug 2024 07:40:10 +0000 https://campaignme.com/?p=88268 Five trends and key areas of concern within programmatic advertising – digital advertising that is bought, sold and placed using automated technologies and algorithms – have been dissected in The Future of Programmatic 2024 report by WARC, which offers practical guidance for advertisers evolving their programmatic and ad tech capabilities. The report highlights programmatic priorities […]

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