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	<title>signage Archives - Campaign Middle East</title>
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	<title>signage Archives - Campaign Middle East</title>
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		<title>Mada Media hosts ceremony to grant Dubai Metro station naming rights to Al Fardan Exchange</title>
		<link>https://campaignme.com/mada-media-hosts-first-official-ceremony-to-grant-dubai-metro-station-naming-rights-to-al-fardan-exchange/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 03 Mar 2026 12:20:13 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Abdul Mohsen Ibrahim Kalbat]]></category>
		<category><![CDATA[Al Fardan Exchange]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Digital out-of-home]]></category>
		<category><![CDATA[DOOH]]></category>
		<category><![CDATA[Dubai]]></category>
		<category><![CDATA[dubai metro]]></category>
		<category><![CDATA[Dubai Metro Blue Line]]></category>
		<category><![CDATA[Dubai Metro Red Line]]></category>
		<category><![CDATA[Dubai metro station]]></category>
		<category><![CDATA[Green Line]]></category>
		<category><![CDATA[Habib Wehbi]]></category>
		<category><![CDATA[Hassan Fardan Al Fardan]]></category>
		<category><![CDATA[Hypermedia]]></category>
		<category><![CDATA[Mada Media]]></category>
		<category><![CDATA[Mansoor Al Sabahi]]></category>
		<category><![CDATA[naming rights]]></category>
		<category><![CDATA[OOH]]></category>
		<category><![CDATA[Out-of-home]]></category>
		<category><![CDATA[Reach]]></category>
		<category><![CDATA[Roads and Transport Authority]]></category>
		<category><![CDATA[RTA]]></category>
		<category><![CDATA[signage]]></category>
		<category><![CDATA[signs]]></category>
		<category><![CDATA[views]]></category>
		<category><![CDATA[visibility]]></category>
		<category><![CDATA[W Group Holding]]></category>
		<category><![CDATA[wayfinding]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=117121</guid>

					<description><![CDATA[<p>Mada Media, the company mandated for managing, developing, and orgnaising the out-of-home (OOH) advertising sector in Dubai, has hosted its first official ceremony to mark the granting of naming rights for Al Fardan Exchange Station on the Dubai Metro Red Line, formerly known as Al Khail Station. Held at the station premises, the event was the [&#8230;]</p>
<p>The post <a href="https://campaignme.com/mada-media-hosts-first-official-ceremony-to-grant-dubai-metro-station-naming-rights-to-al-fardan-exchange/">Mada Media hosts ceremony to grant Dubai Metro station naming rights to Al Fardan Exchange</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Lost Property Studio designs brand identity for Dubai&#8217;s newest speakeasy</title>
		<link>https://campaignme.com/lost-property-studio-designs-brand-identity-for-dubais-newest-speakeasy/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Thu, 29 Jan 2026 07:55:04 +0000</pubDate>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[brand personality]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[CX]]></category>
		<category><![CDATA[Lost Property Studio]]></category>
		<category><![CDATA[LYLO]]></category>
		<category><![CDATA[signage]]></category>
		<category><![CDATA[speakeasy]]></category>
		<category><![CDATA[Steffan Cummins]]></category>
		<category><![CDATA[touchpoints]]></category>
		<category><![CDATA[wraps]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=115270</guid>

					<description><![CDATA[<p>Lost Property Studio, an independent brand design studio in Dubai, has revealed its work for the brand identity of LYLO. The new speakeasy on Palm Jumeirah, Dubai has been created in partnership with gastronpreneur Joey Ghazal and the teams behind the iconic Canary Club and The Maine. To actualise LYLO&#8217;s identity, whose namesake is inspired [&#8230;]</p>
<p>The post <a href="https://campaignme.com/lost-property-studio-designs-brand-identity-for-dubais-newest-speakeasy/">Lost Property Studio designs brand identity for Dubai&#8217;s newest speakeasy</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Predictions 2023: The year ahead for OOH – by W Group’s Philip Matta</title>
		<link>https://campaignme.com/predictions-2023-the-year-ahead-for-ooh-by-w-groups-philip-matta/</link>
		
		<dc:creator><![CDATA[Jalaja Ramanunni]]></dc:creator>
		<pubDate>Fri, 03 Feb 2023 11:05:19 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Predictions]]></category>
		<category><![CDATA[2023]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[adtech]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Digitall]]></category>
		<category><![CDATA[DOOH]]></category>
		<category><![CDATA[Dubai]]></category>
		<category><![CDATA[Market Size]]></category>
		<category><![CDATA[MENA]]></category>
		<category><![CDATA[Middle East]]></category>
		<category><![CDATA[OOH]]></category>
		<category><![CDATA[Philip Matta]]></category>
		<category><![CDATA[predictions]]></category>
		<category><![CDATA[programmatic]]></category>
		<category><![CDATA[signage]]></category>
		<category><![CDATA[UAE]]></category>
		<category><![CDATA[W Group]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=57733</guid>

					<description><![CDATA[<p>By Philip Matta, group COO at W Group Out-of-home (OOH) advertising has brought the UAE region to the threshold of revolution in the past few years, notably in 2022 where the emergence of innovations such as 3D immersive screens changed the way brands run their campaigns. Today, the breed of new technologies and changing consumer [&#8230;]</p>
<p>The post <a href="https://campaignme.com/predictions-2023-the-year-ahead-for-ooh-by-w-groups-philip-matta/">Predictions 2023: The year ahead for OOH – by W Group’s Philip Matta</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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