short term results Archives - Campaign Middle East https://campaignme.com/tag/short-term-results/ Thu, 24 Nov 2022 07:17:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png short term results Archives - Campaign Middle East https://campaignme.com/tag/short-term-results/ 32 32 Is tech killing off brand building? – by Braze’s Mariam Asmar https://campaignme.com/is-tech-killing-off-brand-building-by-brazes-mariam-asmar/ Thu, 24 Nov 2022 06:00:32 +0000 https://campaignme.com/?p=55417 There’s a crisis brewing within the creative community. Nearly half (48 per cent) of work that won a Cannes Lion award this year had limited potential for long-term brand building, according to a study by System1, which tested ads against its database of over 80,000 ads. It’s here! Marcomms360 – Predictions 2023 is Campaign Middle […]

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