shopping Archives - Campaign Middle East https://campaignme.com/tag/shopping/ Mon, 08 Jun 2026 12:16:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png shopping Archives - Campaign Middle East https://campaignme.com/tag/shopping/ 32 32 Customer experience is a commercial discipline. Treat it like one. https://campaignme.com/customer-experience-is-a-commercial-discipline-treat-it-like-one/ Mon, 08 Jun 2026 12:16:39 +0000 https://campaignme.com/?p=123031 Walk into any supermarket on a Friday afternoon and you can tell, within a minute, whether the brand is being delivered by the people inside it. The stocked aisles, the staff posture, the till queues, the way a shopper is greeted at fresh produce. None of it is marketing in the textbook sense. All of […]

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]]> Six Flags Qiddiya reveals campaign for first theme park in Saudi Arabia https://campaignme.com/six-flags-qiddiya-reveals-campaign-for-first-theme-park-in-saudi-arabia/ Thu, 05 Feb 2026 08:25:53 +0000 https://campaignme.com/?p=115618 Six Flags Qiddiya – the first theme park in Saudi Arabia – has officially opened to the public, featuring Falcons Flight: the longest, fastest and tallest roller coaster in the world in Qiddiya City within the Riyadh Province of Saudi Arabia. To raise awareness about the launch of the amusement park, which offers thrilling rides, […]

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]]> Inside Qatar’s shopping habits https://campaignme.com/inside-qatars-shopping-habits/ Tue, 13 Jan 2026 12:59:57 +0000 https://campaignme.com/?p=114414 The latest Qatar Retail Trends Report 2025, released by Doha Festival City, offered insight into how the country’s fashion, beauty and retail landscape is evolving – shaped by shifting consumer values, growing cultural confidence and the interplay between global influence and local identity. The report drew on proprietary data from Ipsos and the Doha Festival […]

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]]> How wholesalers and private labels are eating FMCG brands alive https://campaignme.com/how-wholesalers-and-private-labels-are-eating-fmcg-brands-alive/ Mon, 29 Dec 2025 12:03:21 +0000 https://campaignme.com/?p=113744  There’s a dangerous misconception spreading across FMCG boardrooms in the region. That wholesalers and private labels are a temporary problem. That consumers are “just trading down.” That once economic pressure eases, loyalty will magically return. It won’t. What we’re witnessing across MEA – especially in markets like Saudi Arabia – is not a dip. It’s […]

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]]> Deliveroo, Tyra Creative turn White Friday into midnight dash for deals https://campaignme.com/deliveroo-tyra-creative-turn-white-friday-into-midnight-dash-for-best-deals/ Tue, 16 Dec 2025 08:15:26 +0000 https://campaignme.com/?p=113252 Deliveroo has teamed up with Dubai-based creative agency Tyra Creative to bring some fun to White Friday. The two-week campaign, running from 17 November to 1 December, aimed to spark excitement, drive awareness, and get deal-hungry shoppers across the UAE hitting ‘order’ faster than ever. This year, Deliveroo didn’t just compete with fashion; it put […]

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]]> Peak shopping season: What do consumers want? Biggest challenge for MENA brands? https://campaignme.com/peak-shopping-season-what-do-consumers-want-biggest-challenge-for-mena-brands/ Mon, 17 Nov 2025 08:15:02 +0000 https://campaignme.com/?p=111912 As retailers across the Middle East region prepare for 2025’s high-impact White Friday and Cyber Monday shopping season, consumers are demanding real-time, personalised, and interactive engagement with brands – amid significant growth in conversational messaging channels – according to findings from a new report released by global cloud communications platform Infobip. The platform has revealed how […]

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]]> UAE retailers signal swift shift to omnichannel strategies: report https://campaignme.com/uae-retailers-signal-swift-shift-to-omnichannel-strategies-report/ Wed, 17 Sep 2025 07:14:41 +0000 https://campaignme.com/?p=108723 More than 70 per cent of UAE retailers are now integrating digital tools into their physical stores, signalling a major shift towards omnichannel retail strategies, according to the The UAE Retailer Survey, conducted by Zoho Commerce, under the banner of global tech company Zoho Corp. The survey, which gathered insights from more than 300 businesses, […]

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]]> The millennial attention gap in your 2026 marketing plan https://campaignme.com/the-millennial-attention-gap-in-your-2026-marketing-plan/ Wed, 27 Aug 2025 09:20:35 +0000 https://campaignme.com/?p=107296 TikTok isn’t a teen playground. In the UAE it’s daily media for millennial decision-makers. Social media penetration is 100 per cent here, with around 7.5 million people using TikTok. Treat it like a side channel and you’re funding the gap. TikTok literacy check: Let’s run a quick TikTok Literacy Challenge. How would you answer: “Do […]

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]]> Podcast: Lara Traboulsi on how Snap is ‘supercharging’ Saudi National Day https://campaignme.com/podcast-lara-traboulsi-on-how-snap-is-supercharging-saudi-national-day/ Mon, 11 Aug 2025 08:00:04 +0000 https://campaignme.com/?p=106520 On the latest episode of Campaign Middle East’s On The Record podcast, Lara Traboulsi, Regional Creative Strategy Lead, Snap Inc., discusses how Saudi National Day has gone far beyond a one-day celebration of national pride, unity and cultural identity into a month-long celebration and convergence of commerce, community, culture and creativity. Commenting on the cultural shift and […]

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]]> Yango Tech to launch GenAI Platform to boost brand visibility https://campaignme.com/yango-tech-to-launch-genai-platform-to-boost-brand-visibility/ Wed, 18 Jun 2025 10:11:25 +0000 https://campaignme.com/?p=104009 Yango Tech, the unified ecosystem delivering tailored advanced B2B technology solutions to local businesses within Yango Group, has announced the upcoming launch of its GenAI Platform. The system is designed to help retailers and brands gain top visibility and engage with customers across AI chatbots such as Claude, ChatGPT, and Perplexity.  The GenAI Platform will […]

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