Sholto Douglas‑Home Archives - Campaign Middle East https://campaignme.com/tag/sholto-douglas‑home/ Mon, 04 Nov 2024 05:34:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Sholto Douglas‑Home Archives - Campaign Middle East https://campaignme.com/tag/sholto-douglas‑home/ 32 32 Ethical marketing: A ‘hook’ or a ‘good look’? https://campaignme.com/ethical-marketing-a-hook-or-a-good-look/ Mon, 04 Nov 2024 04:30:54 +0000 https://campaignme.com/?p=91788 We’ve entered an era of increasingly aware consumers. Customers know when they’re trading in their personal data for expectations of convenience, better experiences, and personalised touchpoints with brands. They have made their demands clear: to offer brand loyalty in return for services that mirror their eco conscious conscience, or to commit to being repeat customers, […]

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