Sherif Mounir Archives - Campaign Middle East https://campaignme.com/tag/sherif-mounir/ Fri, 20 Feb 2026 13:36:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Sherif Mounir Archives - Campaign Middle East https://campaignme.com/tag/sherif-mounir/ 32 32 Here are Campaign Middle East’s work picks for January 2026 https://campaignme.com/here-are-campaign-middle-easts-work-picks-for-january-2026/ Tue, 03 Feb 2026 11:41:34 +0000 https://campaignme.com/?p=115483 Every month, Campaign Middle East selects a collection of work to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign’s Private View section for the following month. Kicking things off for 2026, these are the picks for January – featuring work from Hardee’s, Mobily, Royal […]

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]]> Samy Maghawry brings humour to Avanti’s campaign highlighting premium cheese https://campaignme.com/samy-maghawry-brings-humour-to-avantis-campaign-highlighting-premium-cheese/ Thu, 29 Jan 2026 09:33:33 +0000 https://campaignme.com/?p=115290 Cheese is rarely just an ingredient, and it’s definitely not worth getting wrong. And that’s exactly the message behind Avanti’s latest campaign. Avanti is a premium brand offering top-quality cheese varieties. In an increasingly crowded market, the brand faced the challenge of ensuring its cheese quality translated clearly to it’s audiences. As a result, the […]

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]]> FAB Misr, e& campaign turns Al Ahly SC wins into Ahlaweya Card benefits https://campaignme.com/fab-misr-e-campaign-turn-al-ahly-sc-match-wins-into-ahlaweya-card-benefits/ Tue, 20 Jan 2026 10:35:14 +0000 https://campaignme.com/?p=114790 FAB Misr, a subsidiary of the First Abu Dhabi Bank Group (FAB) and one of the largest foreign banks operating in Egypt, and telecom operator e& have launched a campaign for the Ahlaweya Card. The concept and client mandate for the campaign was to build brand awareness about the Ahlaweya Card among Al Ahly’s fanbase, […]

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]]> These are Campaign Middle East’s Work picks for August https://campaignme.com/these-are-campaign-middle-easts-work-picks-for-august/ Mon, 25 Aug 2025 11:31:41 +0000 https://campaignme.com/?p=107072 Every month, Campaign Middle East selects a collection of ‘Work’ to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign’s Private View section for the following month. These are the picks for August – featuring work from Volkswagen Middle East, McDonald’s Bahrain, OLX Lebanon, Ras Al Khaimah Tourism […]

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]]> ADCB, Visa ‘level up’ Egyptian generosity in funny Masri Card ad https://campaignme.com/adcb-visa-level-up-egyptian-generosity-in-hilarious-masri-card-ad/ Tue, 12 Aug 2025 06:30:27 +0000 https://campaignme.com/?p=106599 ADCB, a leading banking institution in the UAE, and Visa have launched a new, fresh and engaging campaign to create awareness about the new ‘Masri Card’ credit card among Egyptian audiences. Targeting individuals who use credit cards on a daily basis for small, everyday payments – specifically, people interested in cashback benefits – the campaign […]

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]]> Ramadan TVCs show why Taj Misr Developments is not joking about its projects https://campaignme.com/ramadan-tvcs-shows-why-taj-misr-developments-is-not-joking-about-its-projects/ Mon, 07 Apr 2025 06:00:33 +0000 https://campaignme.com/?p=99205 Egypt’s Taj Misr Developments, the real estate development arm of EICC, which is known for its projects in the New Administrative Capital and New Zayed, has released a new campaign to create brand awareness and reveal what the company has achieved within its first five years. The campaign, which was launched across television, social media […]

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]]> The Annual: Top 15 film campaigns of 2024 https://campaignme.com/the-annual-top-15-film-campaigns-of-2024/ Tue, 31 Dec 2024 04:19:14 +0000 https://campaignme.com/?p=94143 Through 2024, several brands and advertisers drove down the route of film campaigns, choosing a dynamic and engaging medium to tell compelling stories that resonated with their audiences. Through powerful visuals and narratives, these film campaigns evoked emotions, created lasting impressions, and enhanced brand visibility. They conveyed complex messages succinctly, effectively capturing audience attention in […]

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]]> CIB Egypt chooses ‘comedic exaggeration’ for latest campaign https://campaignme.com/cib-egypt-chooses-comedic-exaggeration-for-its-mobile-banking-app-campaign/ Fri, 06 Dec 2024 09:55:44 +0000 https://campaignme.com/?p=93190 Commercial International Bank Egypt (CIB Egypt) has partnered with creative and digital agency Icon Creations, production house Gorilla Productions, director Sherif Mounir and Your Space Casting Agency for its latest campaign that aims to demonstrate elevated customer experience and security on the new CIB Egypt mobile banking application. The brand objective of the campaign was […]

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]]> Visa, CIB campaign calms the ‘madness of overthinking’ https://campaignme.com/visa-cib-campaign-calms-the-madness-of-overthinking/ Tue, 10 Sep 2024 05:45:00 +0000 https://campaignme.com/?p=89370 Visa and Egypt’s CIB (Commercial International Bank Egypt) have launched a digital campaign titled ‘Visa CIB’ to introduce a new credit card that aims to help medium-sized business owners meet their various company needs. Creatively led by advertising agency Leo Burnett and directed by Sherif Mounir, the film shares the fictional story of  Mr Magdy, the […]

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]]> New energy drink’s campaign takes on a feline twist https://campaignme.com/new-energy-drinks-campaign-takes-on-a-feline-twist/ Wed, 23 Aug 2023 13:00:32 +0000 https://campaignme.com/?p=66778 Egyptian–based energy drink Volt’s latest campaign takes on a new twist, a feline one. The campaign aims to showcase Volt’s proposition of “helping you deal with your daily life by increasing your performance”. To show its energy drink propositions in the ad film, setting itself apart from its competitors, Volt ditches the bored human, to […]

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