Shazia Syed Archives - Campaign Middle East https://campaignme.com/tag/shazia-syed/ Wed, 20 Nov 2024 14:11:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Shazia Syed Archives - Campaign Middle East https://campaignme.com/tag/shazia-syed/ 32 32 Do consumers trust brands’ purpose-driven goals? https://campaignme.com/do-consumers-trust-brands-purpose-driven-goals/ Wed, 20 Nov 2024 12:59:01 +0000 https://campaignme.com/?p=92194 We are asked a cross-section of the industry to see if consumers are on the same page in terms of trust with brands when it comes to purpose-drive goals. Especially with some companies readjusting their sustainability commitments, alongside consumers’ poor perception of brands’ efforts towards purpose-driven goals.  Here’s what the experts had to say: MAYBE […]

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