Shawn Davey Archives - Campaign Middle East https://campaignme.com/tag/shawn-davey/ Mon, 02 Sep 2024 05:02:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Shawn Davey Archives - Campaign Middle East https://campaignme.com/tag/shawn-davey/ 32 32 Chalhoub Group uses Gen AI for entire back-to-school campaign shoot https://campaignme.com/chalhoub-group-uses-gen-ai-for-entire-back-to-school-campaign/ Tue, 27 Aug 2024 06:32:54 +0000 https://campaignme.com/?p=88787 Chalhoub Group’s designer fashion outlet, The Deal, has revealed the use of Generative Artificial Intelligence (Gen AI) to create its latest back-to-school campaign. Launched in partnership with a startup specialising in Generative AI to produce high-quality marketing assets, as well as Chalhoub Group’s in-house tech team, and content studio, OneStudio, the campaign claims to be […]

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