Shafi Alam Archives - Campaign Middle East https://campaignme.com/tag/shafi-alam/ Thu, 19 Dec 2024 08:22:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Shafi Alam Archives - Campaign Middle East https://campaignme.com/tag/shafi-alam/ 32 32 Samsung reveals brand benefits of partnering with X Factor Dubai https://campaignme.com/samsung-reveals-brand-benefits-of-partnering-with-x-factor-dubai/ Thu, 19 Dec 2024 07:00:27 +0000 https://campaignme.com/?p=93701 In Q4 2024, Samsung revealed its partnership with Dubai Media Incorporated (DMI) to support and sponsor the second season of X Factor Dubai, a popular singing competition, to not only highlight Arab talent, but also resonate its advanced technologies with its key demographics. Campaign Middle East spoke to Shafi Alam, Head of Direct-to-Consumer Business and […]

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]]> E-commerce 2022: To each their own – by Samsung’s Shafi Alam https://campaignme.com/e-commerce-2022-to-each-their-own-by-samsungs-shafi-alam/ Wed, 16 Nov 2022 09:00:03 +0000 https://campaignme.com/?p=55156 By Shafi Alam, head of direct-to-consumer business & corporate marketing, Samsung Gulf Electronics The pandemic has created a major shift in the retail landscape. While customer experience has long been of paramount significance, the experience itself is in the midst of change.  It’s here! Marcomms360 – Predictions 2023 is Campaign Middle East’s flagship annual event […]

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