Serviceplan Group Archives - Campaign Middle East https://campaignme.com/tag/serviceplan-group/ Tue, 26 May 2026 01:50:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Serviceplan Group Archives - Campaign Middle East https://campaignme.com/tag/serviceplan-group/ 32 32 Saudi campaign reveals kids who surprised Cristiano Ronaldo – and the internet https://campaignme.com/saudi-campaign-reveals-kids-who-surprised-cristiano-ronaldo-and-the-internet/ Mon, 25 May 2026 13:45:21 +0000 https://campaignme.com/?p=122522 In a region where football is more than just a sport, and the focus often remains football celebrities such as Cristiano Ronaldo, Community Jameel Saudi in collaboration with Jameel Motorsport have redefined what a matchday moment can mean for underprivileged children. Together with Serviceplan Arabia – the creative agency behind the concept, strategy and execution […]

The post Saudi campaign reveals kids who surprised Cristiano Ronaldo – and the internet appeared first on Campaign Middle East.

]]> Serviceplan Group Global CCO offers a peek inside the Clio Awards jury rooms https://campaignme.com/serviceplan-group-global-cco-offers-a-sneak-peek-inside-the-clio-awards-jury-rooms/ Fri, 08 May 2026 03:20:45 +0000 https://campaignme.com/?p=121763 For the past 66 years, the Clio Awards has been one of the global advertising industry’s clearest mirrors. It not only recognises creative excellence, but also reflects the values that creatives, communicators, brands and businesses cherish the most – and the resulting impact of their work on culture and communities across the world. The renowned […]

The post Serviceplan Group Global CCO offers a peek inside the Clio Awards jury rooms appeared first on Campaign Middle East.

]]> Mastering mediocrity: AI didn’t create the problem, only amplified it https://campaignme.com/mastering-mediocrity-ai-didnt-create-the-problem-it-only-amplified-it/ Fri, 10 Apr 2026 05:30:20 +0000 https://campaignme.com/?p=120283 For decades, the advertising industry has welcomed every evolution that reshaped how we communicate with audiences. We embraced television when it dominated attention, digital when the internet transformed media consumption, and social platforms when brands suddenly had to publish content every day instead of launching campaigns every season. Now, we are welcoming artificial intelligence (AI). […]

The post Mastering mediocrity: AI didn’t create the problem, only amplified it appeared first on Campaign Middle East.

]]> Luma launches Luma Agents powered by unified intelligence for creative work https://campaignme.com/luma-launches-luma-agents-powered-by-unified-intelligence-for-creative-work/ Fri, 06 Mar 2026 14:00:07 +0000 https://campaignme.com/?p=117384 Luma, which recently opened a dedicated office in Riyadh, Saudi Arabia, has launched Luma Agents, a new class of AI collaborators capable of executing end-to-end creative work across text, image, video and audio. Designed for agencies, marketing teams, studios and enterprise organisations who aspire to scale creative output without sacrificing quality, Luma Agents maintain full […]

The post Luma launches Luma Agents powered by unified intelligence for creative work appeared first on Campaign Middle East.

]]> Serviceplan Group partners with Luma AI to deploy AI for creative across global ops https://campaignme.com/serviceplan-group-partners-with-luma-ai-to-deploy-ai-for-creative-across-global-ops/ Thu, 19 Feb 2026 13:45:12 +0000 https://campaignme.com/?p=116567 Serviceplan Group has revealed a strategic partnership with Luma AI to deploy AI for creative work across the agency group’s global operations. Under the agreement, Luma AI will serve as Serviceplan Group’s AI technology partner, embedding AI for creative work into professional workflows spanning strategy, creative development, content production, and delivery. Serviceplan Group, a partner-led […]

The post Serviceplan Group partners with Luma AI to deploy AI for creative across global ops appeared first on Campaign Middle East.

]]> CCOs Unplugged: A masterclass in creativity at Athar Festival 2025 https://campaignme.com/ccos-unplugged-a-masterclass-in-creativity-at-athar-festival-2025/ Mon, 15 Dec 2025 13:30:55 +0000 https://campaignme.com/?p=113206 Curiosity, collaboration and culture combined with everything that makes people connect on a human level – including emotion, empathy and empowered teams – were discussed during the ‘CCOs Unplugged: Ask Me Anything’ panel on creativity at Athar Festival, which was held at JAX District in the heart of Riyadh, Saudi Arabia on 21 and 22 […]

The post CCOs Unplugged: A masterclass in creativity at Athar Festival 2025 appeared first on Campaign Middle East.

]]> Serviceplan Group Middle East appoints Varun Kohli as CFO https://campaignme.com/serviceplan-group-middle-east-appoints-varun-kohli-as-cfo/ Tue, 11 Nov 2025 08:15:14 +0000 https://campaignme.com/?p=111646 Serviceplan Group Middle East has appointed Varun Kohli as Chief Financial Officer (CFO) for the region. With more than 20 years of experience in the communications and finance industries, Kohli brings a wealth of expertise in financial leadership, business operations, and strategic growth. Before joining Serviceplan, he held senior roles at leading global advertising and […]

The post Serviceplan Group Middle East appoints Varun Kohli as CFO appeared first on Campaign Middle East.

]]> Cannes Lions 2025: Natalie Shardan shares insights from the jury room https://campaignme.com/cannes-lions-2025-natalie-shardan-shares-insights-from-the-jury-room/ Wed, 30 Jul 2025 06:47:54 +0000 https://campaignme.com/?p=106104 Great brand experiences don’t just show up – they stay with you. They stir something, shift something and leave something behind. Judging the Cannes Lions in Brand Experience and Activation this year was a powerful reminder of that. In a room full of bold opinions and sharp minds from around the world, we sifted through […]

The post Cannes Lions 2025: Natalie Shardan shares insights from the jury room appeared first on Campaign Middle East.

]]> Dubai Lynx 2025: Insights from the Jury Room https://campaignme.com/dubai-lynx-2025-insights-from-the-jury-room/ Wed, 07 May 2025 05:00:35 +0000 https://campaignme.com/?p=101902 “I wish I’d been part of that” – that’s the feeling I’m always chasing in a jury room. And judging Film Craft at Dubai Lynx this year gave me quite a few moments like that. It was a chance to hit pause and truly dive into the region’s best work – not just the big, […]

The post Dubai Lynx 2025: Insights from the Jury Room appeared first on Campaign Middle East.

]]> CMO Barometer: Marketers delve into AI, EQ and ‘the dichotomy of marketing’ https://campaignme.com/cmo-barometer-marketers-delve-into-ai-eq-and-the-dichotomy-of-marketing/ Mon, 07 Apr 2025 04:30:32 +0000 https://campaignme.com/?p=99184 Marketers have stated that artificial intelligence (AI), emotional intelligence within leadership, as well as marketing craft: finding the balance between short-term performance metrics and long-term brand-building remain their top areas of focus, according to the latest CMO Barometer research released in March 2025. The CMO Barometer is an annual study that surveys top marketers and […]

The post CMO Barometer: Marketers delve into AI, EQ and ‘the dichotomy of marketing’ appeared first on Campaign Middle East.

]]>