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	<title>senior manager Archives - Campaign Middle East</title>
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		<title>Bring back balance: Where do we stand on brand and performance?</title>
		<link>https://campaignme.com/bring-back-balance-where-do-we-stand-on-brand-and-performance/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Fri, 13 Jun 2025 13:50:02 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Editors' Picks]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Special Features]]></category>
		<category><![CDATA[Alka Winter]]></category>
		<category><![CDATA[Alshaya Group]]></category>
		<category><![CDATA[Attribution models]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[brand and performance]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand health]]></category>
		<category><![CDATA[Business Lead]]></category>
		<category><![CDATA[Communications and PR]]></category>
		<category><![CDATA[conversions]]></category>
		<category><![CDATA[cost centre]]></category>
		<category><![CDATA[cost per acquisition]]></category>
		<category><![CDATA[CPA]]></category>
		<category><![CDATA[Customer and Technology]]></category>
		<category><![CDATA[Emirates NBD]]></category>
		<category><![CDATA[Gita Ghaemmaghami]]></category>
		<category><![CDATA[GroupM MENA]]></category>
		<category><![CDATA[Havas Media Group]]></category>
		<category><![CDATA[Head of Corporate Marketing]]></category>
		<category><![CDATA[Head of Data Analytics and Insights]]></category>
		<category><![CDATA[Head of Search and Social]]></category>
		<category><![CDATA[Hemalatha Subramanian]]></category>
		<category><![CDATA[Ibrahim Ghazal]]></category>
		<category><![CDATA[investments]]></category>
		<category><![CDATA[iProspect MENA]]></category>
		<category><![CDATA[Leader]]></category>
		<category><![CDATA[leo burnett me]]></category>
		<category><![CDATA[LIXIL IMEA]]></category>
		<category><![CDATA[long-term]]></category>
		<category><![CDATA[Mai Cheblak]]></category>
		<category><![CDATA[Managing Director]]></category>
		<category><![CDATA[Mary Anne He]]></category>
		<category><![CDATA[Maya Tayara]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[optimisation]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[Performance marketing]]></category>
		<category><![CDATA[RAKTDA]]></category>
		<category><![CDATA[Ras Al Khaimah]]></category>
		<category><![CDATA[Ras Al Khaimah Tourism Development Authority]]></category>
		<category><![CDATA[return on ad spend]]></category>
		<category><![CDATA[return on investments]]></category>
		<category><![CDATA[ROAS]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[senior manager]]></category>
		<category><![CDATA[short-term]]></category>
		<category><![CDATA[Vice President – Destination Marketing and Communications]]></category>
		<category><![CDATA[Vicky Kriplani]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=103715</guid>

					<description><![CDATA[<p>Middle East marketers are demanding results. Client stipulations to justify investments through demonstrable return on ad spend (ROAS), quantifiable cost per acquisition (CPA) and bottom-of-the-funnel sales conversions that reflect on short-term profit and loss (P&#38;L) statements are becoming increasingly pronounced with a seeming over-rotation on performance. Now, with agentic AI accelerating the pace of real-time [&#8230;]</p>
<p>The post <a href="https://campaignme.com/bring-back-balance-where-do-we-stand-on-brand-and-performance/">Bring back balance: Where do we stand on brand and performance?</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Marketing Game Changers 2022: Stellantis&#8217;s Cristina Guida La Licata</title>
		<link>https://campaignme.com/marketing-game-changers-2022-stellantiss-cristina-guida-la-licata/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Thu, 08 Dec 2022 07:00:14 +0000</pubDate>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[2022]]></category>
		<category><![CDATA[agency relationships]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[communications consultancy]]></category>
		<category><![CDATA[Game Changers 2022]]></category>
		<category><![CDATA[Head of marketing communications]]></category>
		<category><![CDATA[Jeep Middle East]]></category>
		<category><![CDATA[Marine Melhem]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Nov 2022]]></category>
		<category><![CDATA[One Team Stellantis]]></category>
		<category><![CDATA[senior manager]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=55791</guid>

					<description><![CDATA[<p>Head of marketing communications, Jeep Middle East Additional positions  Country lead Middle East &#38; Egypt, Women of Stellantis; member of board of directors of ­Italian Industry &#38; Commerce Office in the UAE Years in current position: 2 Years with company: 7  Size of department: 5 Previous jobs • Head of marketing communications, Alfa Romeo, Fiat &#38; [&#8230;]</p>
<p>The post <a href="https://campaignme.com/marketing-game-changers-2022-stellantiss-cristina-guida-la-licata/">Marketing Game Changers 2022: Stellantis&#8217;s Cristina Guida La Licata</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Mirchi UAE appoints Sadaf Syed as senior manager</title>
		<link>https://campaignme.com/mirchi-uae-appoints-sadaf-syed-as-senior-manager/</link>
		
		<dc:creator><![CDATA[Sofia Serrano]]></dc:creator>
		<pubDate>Sun, 28 Mar 2021 06:16:49 +0000</pubDate>
				<category><![CDATA[Appointments]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mirchi]]></category>
		<category><![CDATA[Mirchi 1024 FM]]></category>
		<category><![CDATA[senior manager]]></category>
		<category><![CDATA[UAE]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=34368</guid>

					<description><![CDATA[<p>Mirchi 1024 FM has announced the appointment of Sadaf Syed as ad sales senior manager for the Middle East region, as Mirchi embarks on a new phase with its relaunch in the UAE. Syed plans to lead and contribute towards the organization&#8217;s sales success and additionally aim to directly drive the bottom-line growth. Syed has over 11 [&#8230;]</p>
<p>The post <a href="https://campaignme.com/mirchi-uae-appoints-sadaf-syed-as-senior-manager/">Mirchi UAE appoints Sadaf Syed as senior manager</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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