Search Advertising Archives - Campaign Middle East https://campaignme.com/tag/search-advertising/ Fri, 01 Aug 2025 05:34:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Search Advertising Archives - Campaign Middle East https://campaignme.com/tag/search-advertising/ 32 32 Search advertising report: How are people picking their path to purchase? https://campaignme.com/search-advertising-report-how-are-people-picking-their-path-to-purchase/ Thu, 31 Jul 2025 08:41:42 +0000 https://campaignme.com/?p=106197 The way people seek information and find – or are guided through – their path to purchase is changing rapidly. People are currently leaning into social and video platforms far more than traditional search engines at a time when search advertising now accounts for close to a quarter, 22 per cent, of all media budgets, and […]

The post Search advertising report: How are people picking their path to purchase? appeared first on Campaign Middle East.

]]> Campaign Breakfast Briefing: Digital ads, AI, search trends dominate discussions https://campaignme.com/campaign-breakfast-briefing-digital-advertising-ai-search-trends-dominate-discussions/ Mon, 09 Sep 2024 05:00:09 +0000 https://campaignme.com/?p=89321   More than 150 industry leaders gathered for a morning of insightful keynotes, informative panel discussions, productive networking, as well as high-profile meet-and-greets at the Campaign Breakfast Briefing: The Future is now event held at the Grand Plaza Mövenpick in Media City on Friday, 13 September. The event, which turned the spotlight to “futuristic” themes […]

The post Campaign Breakfast Briefing: Digital ads, AI, search trends dominate discussions appeared first on Campaign Middle East.

]]> Middle East ad spend set to rise 8.1 per cent in 2024: report https://campaignme.com/middle-east-ad-spend-set-to-rise-8-1-per-cent-in-2024-report/ Fri, 30 Aug 2024 07:50:48 +0000 https://campaignme.com/?p=88916 Advertising spend in the Middle East is set to rise 8.1 per cent in 2024, subject to change should conflict spread beyond Gaza, a recent report by WARC revealed. Similarly, brand spend in the Middle East and Africa is currently on course to rise by 4.2 per cent to $12.6 billion this year, though fortunes […]

The post Middle East ad spend set to rise 8.1 per cent in 2024: report appeared first on Campaign Middle East.

]]> Navigating the $350.4bn search advertising market https://campaignme.com/navigating-the-350-4bn-search-advertising-market/ Wed, 03 May 2023 11:50:50 +0000 https://campaignme.com/?p=61051 By Jalaja Ramanunni A new era of search is upon us. The search advertising market is forecast to be worth $350.4bn globally in 2023, according to WARC Media’s latest report. The $250bn traditional search market is being disrupted by generative AI and social platforms.  Search 3.0 is here to challenge the long-standing dominance of Google […]

The post Navigating the $350.4bn search advertising market appeared first on Campaign Middle East.

]]>