Saurabh Dahiya Archives - Campaign Middle East https://campaignme.com/tag/saurabh-dahiya/ Mon, 03 Nov 2025 12:07:49 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Saurabh Dahiya Archives - Campaign Middle East https://campaignme.com/tag/saurabh-dahiya/ 32 32 Drowning in data, starving for meaning https://campaignme.com/drowning-in-data-rich-insights-starving-for-meaninga/ Mon, 03 Nov 2025 07:03:40 +0000 https://campaignme.com/?p=111212 In boardrooms across the Middle East, dashboards glow with an overwhelming amount of data. Click-through rates, dwell times and net promoter scores are all meticulously tracked. Yet, when asked why a campaign failed, the same data-rich teams often fall silent. This paradox highlights a significant issue: Brands in the region are data-rich but insight-poor. Despite […]

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]]> C2 Comms appoints Saurabh Dahiya as Head of Strategy and Planning https://campaignme.com/c2-comms-appoints-saurabh-dahiya-as-head-of-strategy-and-planning/ Tue, 27 May 2025 08:00:37 +0000 https://campaignme.com/?p=102964 Independent creative agency C2 Comms has appointed Saurabh Dahiya as its new Head of Strategy and Planning to build on its commitment to deliver unignorable brand solutions across the Middle East region. With nearly two decades of experience in strategy and brand-building across the Middle East and Asia, Dahiya brings a distinctive blend of what […]

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]]> Campaign Conversations 2020: The changing role and significance of strategic planners in these times https://campaignme.com/campaign-conversations-2020-the-changing-role-and-significance-of-strategic-planners-in-these-times/ Thu, 01 Oct 2020 08:00:30 +0000 https://campaignme.com/?p=27880 In evolved markets like India, planning as a function in advertising agencies came into being as early as in the mid-90s. I was introduced to the concept when I joined one of the most forward-thinking independent agencies in India at that time, Fountainhead Communications, which positioned itself as the ‘challenger agency for challenger brands’. We […]

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