Saudia Arabia Archives - Campaign Middle East

Call for agency listings – Campaign’s Saudi Report 2022

Nadeem Quraishi — Mon, 25 Apr 2022 07:40:48 +0000

After the resounding success of last year’s Saudi Report 2021, Campaign Middle East announces publication of its 2nd annual Saudi Report 2022, a supplement dedicated to the media, marketing and advertising scene in Saudi Arabia. Please find here the link to last year’s edition. The social and political changes in the kingdom, as well as […]

The post Call for agency listings – Campaign’s Saudi Report 2022 appeared first on Campaign Middle East.

Trend creates coronavirus awareness campaign on Snapchat for “Sabq” in collaboration with Saudi Ministry of Health

Nadeem Quraishi — Tue, 01 Sep 2020 12:15:57 +0000

Trend is a leading digital content creator that offers digital media services on all digital and traditional platforms in addition to monitoring and media reports services. As part of its role, Trend launched a coronavirus awareness campaign with the Saudi Ministry of Health and Snapchat that began on March 12 and lasted for almost two […]

The post Trend creates coronavirus awareness campaign on Snapchat for “Sabq” in collaboration with Saudi Ministry of Health appeared first on Campaign Middle East.

Hajj 2020 Corporate Communications Campaign During a Pandemic by W7Worldwide’s Abdulrahman Inayat

Nadeem Quraishi — Wed, 26 Aug 2020 12:14:48 +0000

Hajj carries a deep meaning to Muslims around the globe, being one off the most important pillars of Islam and a spiritual journey that every Muslim works to take on during their life time. This year, the pandemic represented a major challenge in managing this highly significant annual mass gathering of Muslims. Typically, every year, […]

The post Hajj 2020 Corporate Communications Campaign During a Pandemic by W7Worldwide’s Abdulrahman Inayat appeared first on Campaign Middle East.

ArabyAds Publishes Its Annual Marketing Report in Partnership with Meltwater

Nadeem Quraishi — Wed, 22 Apr 2020 08:30:55 +0000

ArabyAds has released its annual marketing report covering digital marketing insights about the MENA region in partnership with the leading social media listening tool, Meltwater. The findings, covering digital insights and data of 2019, have been gathered and published by ArabyAds, a Dubai-based advertising intelligence platform that specializes in performance marketing and risk-free marketing and […]

The post ArabyAds Publishes Its Annual Marketing Report in Partnership with Meltwater appeared first on Campaign Middle East.

Television – At the Core of Entertaining Arabs in Saudi Arabia & UAE

Nadeem Quraishi — Mon, 13 Apr 2020 07:35:07 +0000

In this fifth installment of our series on the unprecedented Covid-19 situation and its impact on TV Advertising, we examine data findings from Saudi Arabia & UAE complied over the last 2 weeks of March compared to the same period in February 2020. These depict how TV viewership, as well as the time spent on […]

The post Television – At the Core of Entertaining Arabs in Saudi Arabia & UAE appeared first on Campaign Middle East.

Infinite creations, Infinite pride

Nadeem Quraishi — Wed, 02 Oct 2019 10:19:16 +0000

This year, the celebrations of the Saudi National Day on September 23rd were held under the slogan: “Saudis’ mettle is like that of the Tuwaiq mountain”- inspired by the words of the Crown Prince Mohammed bin Salman. Noor, a local Saudi brand- the number one selling sunflower oil in the Middle East- was determined […]

The post Infinite creations, Infinite pride appeared first on Campaign Middle East.

MENA Media Report 2019: Saudi Arabia

Nadeem Quraishi — Wed, 26 Jun 2019 12:50:06 +0000

At a time of global political unrest and economic wars, there is a good chance you have heard the line: “Let us hold our breath and survive this year. Next year will be better. The coming years will be brighter.” The GCC, unlike other parts of the world, is experiencing a heightened sense of optimism. […]

The post MENA Media Report 2019: Saudi Arabia appeared first on Campaign Middle East.