Saudi Tourism Authority Archives - Campaign Middle East https://campaignme.com/tag/saudi-tourism-authority/ Thu, 14 May 2026 08:05:49 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Saudi Tourism Authority Archives - Campaign Middle East https://campaignme.com/tag/saudi-tourism-authority/ 32 32 Saudi Report 2026: You dont market a country, you shape how it’s seen https://campaignme.com/saudi-report-2026-you-dont-market-a-destination-you-shape-how-its-seen/ Thu, 14 May 2026 08:05:49 +0000 https://campaignme.com/?p=122022 Destination marketing is often viewed through the lens of product marketing. It’s important to step back and evaluate where it is different. Traditional product marketing is about definition and control. You shape its features, pricing, distribution and story. But a destination is not shaped in an office; it is shaped by history, culture and, most importantly, its people. It is about the perception people have of a place […]

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]]> FP7 McCANN Riyadh appoints ECD, Head of Strategy https://campaignme.com/fp7-mccann-riyadh-appoints-head-of-strategy-executive-creative-director/ Tue, 03 Feb 2026 07:31:20 +0000 https://campaignme.com/?p=115446 FP7 McCANN Riyadh has appointed Rawad Eldahouk as Head of Strategy and Saadi Alkouatli as Executive Creative Director, continuing its strong momentum and growth. These roles reflect the ongoing commitment to creativity as a growth engine, strengthening its ability to deliver culturally grounded, strategically driven, understanding local ambition and business-focused solutions for clients in the […]

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]]> Private View by Omar Biyari https://campaignme.com/private-view-by-omar-biyari/ Wed, 03 Dec 2025 11:55:34 +0000 https://campaignme.com/?p=112683 Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This month’s review is by Omar Biyari, Advocacy Director, Saudi Tourism Authority. Samsung MENA: You Deserve More The campaign taps into a relatable truth: many users feel […]

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]]> Young Talent Academies, learning platforms, competitions shine bright at Athar Festival https://campaignme.com/young-talent-academies-learning-platforms-competitions-shine-bright-at-athar-festival/ Thu, 06 Nov 2025 06:00:36 +0000 https://campaignme.com/?p=111433 For the third consecutive year, Athar Festival returned with bigger, bolder programming that deepened its focus on talent development and industry engagement. The 2025 edition expanded its learning tracks with the introduction of new competitions, in addition to its Young Talent Academies (YTA), Future CMO Academy and Maheerah programme, an enhanced speaker and mentor lineup […]

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]]> Where will you be when the future of tourism is decided? https://campaignme.com/where-will-you-be-when-the-future-of-tourism-is-decided/ Wed, 05 Nov 2025 09:15:50 +0000 https://campaignme.com/?p=111352 Tourism is no longer just about going places; it’s the pulse of global innovation. From how we move and dine, to how we play and connect, tourism is quietly powering transformation across industries. This November, the world’s most influential voices will gather in Riyadh to define what comes next for the sector.​ Welcome to TOURISE […]

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]]> Cristiano Ronaldo video campaign claims he ‘came for football, stayed for more’ in Saudi Arabia https://campaignme.com/cristiano-ronaldo-claims-he-came-for-football-stayed-for-more-in-saudi-arabia/ Wed, 03 Sep 2025 08:45:33 +0000 https://campaignme.com/?p=107968 “Saudi, Welcome to Arabia”, the consumer-facing brand of the Saudi Tourism Authority (STA), has launched its latest campaign starring football icon Cristiano Ronaldo (CR7).  Launching across key markets in Europe as well as India and China, the campaign spotlights Cristiano Ronaldo’s claim: “I Came for Football, I Stayed For More”. Heralding the start of its extended […]

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]]> Athar Festival 2025 unveils boldest agenda to date for Saudi Arabia’s creative landscape https://campaignme.com/athar-festival-2025-unveils-biggest-boldest-programme-to-date-for-saudi-creative-landscape/ Wed, 03 Sep 2025 08:30:25 +0000 https://campaignme.com/?p=107961 Athar – Saudi Festival of Creativity, the Kingdom’s largest gathering of the creative marketing industry, has unveiled key highlights of its upcoming third edition including the new venue, programme, and a stellar speakers’ line up. The announcement was made during a press conference led by Motivate Media Group and TRACCS, in the presence of partners […]

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]]> Burson picks Fouad Bou Mansour as CEO for Middle East, North Africa and Turkey https://campaignme.com/burson-picks-fouad-bou-mansour-as-ceo-for-middle-east-north-africa-and-turkey/ Tue, 02 Sep 2025 14:00:44 +0000 https://campaignme.com/?p=107909 Burson, the global communications agency that aims to create value for clients through reputation, has revealed that Fouad Bou Mansour will join the agency as its Chief Executive Officer (CEO) for the Middle East, North Africa and Turkey (MENAT) region. Bou Mansour joins Burson from the Saudi Tourism Authority, where he spent two years as […]

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]]> Saudi Tourism on building brand Saudi at the Esports World Cup https://campaignme.com/saudi-tourism-on-building-brand-saudi-at-the-esports-world-cup/ Wed, 06 Aug 2025 10:46:08 +0000 https://campaignme.com/?p=106405 Saudi, Welcome to Arabia – the destination brand of the Saudi Tourism Authority – has partnered with the Esports World Cup (EWC) to put the Kingdom’s culture, heritage and tourism offering in front of a global gaming audience. Running from 7 July to 24 August, EWC brings together players, clubs and communities from more than […]

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]]> Here’s a front row seat to what the industry is talking about at Cannes Lions 2025 https://campaignme.com/heres-a-front-row-seat-of-what-the-industry-is-talking-about-at-cannes-lions-2025/ Fri, 20 Jun 2025 13:45:16 +0000 https://campaignme.com/?p=103977 Campaign Middle East reports live from Cannes Lions 2025, covering key conversations, exclusive interviews, and on-the-ground insights from industry leaders shaping the future of advertising, media, and marketing. Across the week, our team is speaking with regional and global leaders, attending panel discussions, and spotlighting emerging trends —from purpose-driven creativity to AI-powered campaigns. Here are […]

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