Saudi market Archives - Campaign Middle East https://campaignme.com/tag/saudi-market/ Thu, 14 May 2026 09:02:56 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Saudi market Archives - Campaign Middle East https://campaignme.com/tag/saudi-market/ 32 32 SOCIALEYEZ’s Tarek Esper: “Global thinking, local execution” is still the key to winning in Saudi https://campaignme.com/socialeyezs-tarek-esper-global-thinking-local-execution-is-still-the-key-to-winning-in-saudi/ Wed, 13 May 2026 08:05:16 +0000 https://campaignme.com/?p=121730 As the Saudi advertising and marketing landscape continues to mature and grow, brands and agencies are being pushed to change beyond traditional campaign models. From always-on storytelling to AI-powered personalisation, Tarek Esper, Managing Director at SOCIALEYEZ, shares how agencies that will stay competitive are those able to combine deep local understanding with faster execution, stronger […]

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]]> Rethinking Saudi Arabia brand strategy https://campaignme.com/rethinking-saudi-arabia-brand-strategy/ Thu, 08 May 2025 04:20:53 +0000 https://campaignme.com/?p=101934 Declared by the Ministry of Media as the Year of Media Transformation, 2024 marked a pivotal moment in Saudi Arabia’s ambitious push to modernise its media sector, with targets set to grow the nation’s gross domestic product (GDP) contribution to SAR 16bn and create more than 11,000 new media jobs by year-end. Going forward, one […]

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