Sarah Owen Archives - Campaign Middle East https://campaignme.com/tag/sarah-owen/ Wed, 05 Apr 2023 06:32:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Sarah Owen Archives - Campaign Middle East https://campaignme.com/tag/sarah-owen/ 32 32 The importance of storytelling in a performance-driven world – by Sarah Owen https://campaignme.com/the-importance-of-storytelling-in-a-performance-driven-world-by-sarah-owen/ Tue, 28 Mar 2023 07:45:41 +0000 https://campaignme.com/?p=59154 In times like these, brands can easily get bogged down in performance metrics, and it’s no wonder. In the past few years, businesses have felt increased pressure to deliver on KPIs and to achieve even greater returns on investment to stay afloat. Covid may seem like a distant memory, but most businesses are still feeling […]

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]]> Trends that will drive brand experiences in the Middle East https://campaignme.com/trends-that-will-drive-brand-experience-in-the-middle-east/ Wed, 04 Jan 2023 14:04:43 +0000 https://campaignme.com/?p=56817 By Jalaja Ramanunni 2022 has been a transformative year for the Middle East – global events like FIFA World Cup Qatar and The World Expo in Dubai are pushing the region to take centre stage. With more foreign direct investments being poured into the region than anywhere else, it is no wonder that brands seek […]

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