<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>SAP Archives - Campaign Middle East</title>
	<atom:link href="https://campaignme.com/tag/sap/feed/" rel="self" type="application/rss+xml" />
	<link>https://campaignme.com/tag/sap/</link>
	<description></description>
	<lastBuildDate>Tue, 14 Jul 2026 08:22:24 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.4.2</generator>

<image>
	<url>https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png</url>
	<title>SAP Archives - Campaign Middle East</title>
	<link>https://campaignme.com/tag/sap/</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>Dubai&#8217;s World Sports Advertising delivers OOH campaign for SAP</title>
		<link>https://campaignme.com/dubais-world-sports-advertising-delivers-ooh-campaign-for-sap-in-miami/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 14 Jul 2026 08:15:46 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[billboards]]></category>
		<category><![CDATA[digital billboards]]></category>
		<category><![CDATA[Dubai]]></category>
		<category><![CDATA[Formula One]]></category>
		<category><![CDATA[Mercedes-AMG PETRONAS]]></category>
		<category><![CDATA[Miami Grand Prix]]></category>
		<category><![CDATA[Official Team Partner]]></category>
		<category><![CDATA[OOH]]></category>
		<category><![CDATA[OOH billboards]]></category>
		<category><![CDATA[Out-of-home]]></category>
		<category><![CDATA[SAP]]></category>
		<category><![CDATA[World Sports Advertising]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=124613</guid>

					<description><![CDATA[<p>Dubai&#8217;s World Sports Advertising has revealed details about the OOH campaign that it delivered for SAP, an Official Team Partner of the Mercedes-AMG PETRONAS Formula One Team, which capitalised on the team&#8217;s strong momentum during the 2026 Miami Grand Prix weekend. The objective of the campaign was to extend the brand&#8217;s presence beyond the circuit [&#8230;]</p>
<p>The post <a href="https://campaignme.com/dubais-world-sports-advertising-delivers-ooh-campaign-for-sap-in-miami/">Dubai&#8217;s World Sports Advertising delivers OOH campaign for SAP</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Grandiose Supermarket, SAP partner to elevate CX, scalable growth</title>
		<link>https://campaignme.com/grandiose-supermarket-sap-partner-to-elevate-cx-scalable-growth/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 07 Aug 2025 05:20:12 +0000</pubDate>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[AI-driven operational intelligence]]></category>
		<category><![CDATA[analysing data points]]></category>
		<category><![CDATA[Consumer behaviour]]></category>
		<category><![CDATA[customer experiences]]></category>
		<category><![CDATA[customer-centric models]]></category>
		<category><![CDATA[deep customer insights]]></category>
		<category><![CDATA[deeper analytics]]></category>
		<category><![CDATA[Ghassan Aboud Group]]></category>
		<category><![CDATA[Grandiose]]></category>
		<category><![CDATA[Grandiose Supermarket]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[intelligent automation]]></category>
		<category><![CDATA[Marwan Zeineddine]]></category>
		<category><![CDATA[Mussaab About]]></category>
		<category><![CDATA[optimising operations]]></category>
		<category><![CDATA[overstocking]]></category>
		<category><![CDATA[replenishment planning]]></category>
		<category><![CDATA[Rise]]></category>
		<category><![CDATA[SAP]]></category>
		<category><![CDATA[SAP Business AI]]></category>
		<category><![CDATA[SAP S/4HANA Cloud – Private Edition]]></category>
		<category><![CDATA[stock visibility]]></category>
		<category><![CDATA[strategic initiatives]]></category>
		<category><![CDATA[supply chain behaviour]]></category>
		<category><![CDATA[understocking]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=106459</guid>

					<description><![CDATA[<p>Grandiose Supermarket, a premier quality food and grocery retailer in the UAE with nearly 50 stores and part of the Ghassan Aboud Group, has signed an agreement with SAP to implement RISE with SAP S/4HANA Cloud – Private Edition as the digital backbone of its operations, integrated with SAP Business AI. This strategic partnership will empower [&#8230;]</p>
<p>The post <a href="https://campaignme.com/grandiose-supermarket-sap-partner-to-elevate-cx-scalable-growth/">Grandiose Supermarket, SAP partner to elevate CX, scalable growth</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Arab CSR names SAP’s Hoda Mansour as Best Distinguished Arab Woman</title>
		<link>https://campaignme.com/arab-csr-names-saps-hoda-mansour-as-best-distinguished-arab-woman-in-digital-transformation-and-digital-inclusion/</link>
		
		<dc:creator><![CDATA[Sofia Serrano]]></dc:creator>
		<pubDate>Sun, 11 Apr 2021 11:59:31 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Arab CSR Award]]></category>
		<category><![CDATA[Arab world]]></category>
		<category><![CDATA[Hoda Mansour]]></category>
		<category><![CDATA[SAP]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=34893</guid>

					<description><![CDATA[<p>Hoda Mansour, managing director, SAP Egypt and New Frontiers, has received the prestigious Best Distinguished Arab Woman in the Field of Digital Transformation and Digital Inclusion at the Arab Women Event by the Arab Council for Social Responsibility (ACSR). She received the award during the Third Forum of Arab Women which was held under the [&#8230;]</p>
<p>The post <a href="https://campaignme.com/arab-csr-names-saps-hoda-mansour-as-best-distinguished-arab-woman-in-digital-transformation-and-digital-inclusion/">Arab CSR names SAP’s Hoda Mansour as Best Distinguished Arab Woman</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>PHD gets SAP’s media business</title>
		<link>https://campaignme.com/phd-gets-saps-media-business/</link>
		
		<dc:creator><![CDATA[Campaign Staff]]></dc:creator>
		<pubDate>Sun, 25 Jan 2015 12:12:44 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Bill McDermott]]></category>
		<category><![CDATA[Elda Choucair]]></category>
		<category><![CDATA[media agency]]></category>
		<category><![CDATA[media planning and buying]]></category>
		<category><![CDATA[Omnicom Group]]></category>
		<category><![CDATA[PHD]]></category>
		<category><![CDATA[SAP]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=6900</guid>

					<description><![CDATA[<p>In July 2014, software giant had announced consolidation of communications, advertising, media and other marketing services globally with Omnicom Group. PHD has announced that it has been awarded the global media strategy, planning and buying duties for SAP, including in the Middle East region. The agency has been handling the account since January 2015 in the region. [&#8230;]</p>
<p>The post <a href="https://campaignme.com/phd-gets-saps-media-business/">PHD gets SAP’s media business</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
	</channel>
</rss>
