Sami Al Mufleh Archives - Campaign Middle East https://campaignme.com/tag/sami-al-mufleh/ Wed, 08 Apr 2026 11:54:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Sami Al Mufleh Archives - Campaign Middle East https://campaignme.com/tag/sami-al-mufleh/ 32 32 Hills Advertising renews partnership with World Governments Summit https://campaignme.com/hills-advertising-renews-strategic-partnership-with-world-governments-summit/ Tue, 20 Jan 2026 09:00:09 +0000 https://campaignme.com/?p=114767 Hills Advertising, one of the largest and most experienced owner and operator of outdoor advertising in Dubai, has reaffirmed its long-standing strategic partnership with the World Governments Summit, extending a collaboration that began more than a decade ago, which now enters its next 10-year chapter. The 2026 edition is set to be the largest in […]

The post Hills Advertising renews partnership with World Governments Summit appeared first on Campaign Middle East.

]]> The OOH network effect: from visibility to influence https://campaignme.com/the-ooh-network-effect-from-visibility-to-influence/ Thu, 06 Nov 2025 09:07:27 +0000 https://campaignme.com/?p=111448 In the fast-paced world of advertising, out-of-home (OOH) media holds a unique power: the undeniable impact of physical presence. But the true magic unfolds not with a single billboard, but with a strategically woven network across key, high-traffic areas. This is where OOH transforms from visibility to undeniable influence. This was the case for yet […]

The post The OOH network effect: from visibility to influence appeared first on Campaign Middle East.

]]> Campaign Middle East: The MENA Power List 2025 https://campaignme.com/campaign-middle-east-the-mena-power-list-2025/ Fri, 10 Oct 2025 13:41:10 +0000 https://campaignme.com/?p=110125 Campaign Middle East’s MENA Power List 2025 brings together the industry’s most powerful people – the people steering creativity, media and marketing across the region. From holding company leaders and independent founders and chiefs to media network heads, this year’s Power List captures those who are driving the conversations, shaping business outcomes and what leadership […]

The post Campaign Middle East: The MENA Power List 2025 appeared first on Campaign Middle East.

]]> The MENA Power List 2025: Hills Advertising’s Sami Al Mufleh https://campaignme.com/the-mena-power-list-hills-advertisings-sami-al-mufleh/ Wed, 08 Oct 2025 07:31:46 +0000 https://campaignme.com/?p=109916 Title: Founder and CEO, Hills Advertising Years in the role: 22 years Years in the industry: 29 years Years in the Middle East region: 33 years Other roles / board memberships: Formal diplomatic position as Ambassador of Antigua and Barbuda to Jordan; Board member of several private and international company boards Power Essay: Why creativity must remain […]

The post The MENA Power List 2025: Hills Advertising’s Sami Al Mufleh appeared first on Campaign Middle East.

]]> Redefining advertising impact with creativity + OOH performance metrics https://campaignme.com/redefining-advertising-impact-with-creativity-ooh-performance-metrics/ Thu, 03 Jul 2025 05:35:17 +0000 https://campaignme.com/?p=104904 In an era when consumers are bombarded with digital ads, out-of-home (OOH) advertising has re-emerged as a cornerstone of brand visibility. Its unmatched reach, noticeability and cost efficiency make it a critical channel – but when fused with bold creative innovation, it becomes a game-changer.  At Hills Advertising, we’ve proven that blending OOH’s performance-driven strengths with […]

The post Redefining advertising impact with creativity + OOH performance metrics appeared first on Campaign Middle East.

]]> Campaign OOH event wrap: Experts discuss programmatic, measurement and collaboration https://campaignme.com/campaign-ooh-event-wrap-experts-discuss-programmatic-measurement-and-collaboration/ Mon, 25 Nov 2024 12:20:47 +0000 https://campaignme.com/?p=92649 The OOH industry has not only claimed its spot as a credible and highly effective form of traditional advertising, driving brand consideration, purchase intent, and business outcomes, but it has also been chosen by consumers as a highly trusted medium, given its permanence and placement within the natural urban landscape. Advancement in digital technologies, the […]

The post Campaign OOH event wrap: Experts discuss programmatic, measurement and collaboration appeared first on Campaign Middle East.

]]> ‘A powerful tool cutting through the digital noise’ https://campaignme.com/a-powerful-tool-cutting-through-the-digital-noise/ Fri, 08 Nov 2024 10:13:02 +0000 https://campaignme.com/?p=91940 The out-of-home landscape in the Middle East has not only remained resilient, but continues to dominate the marketing mix as a highly effective channel of advertising. Currently being disrupted by dynamic digital billboards, this sector has welcomed not only enhanced measurement capabilities, but also creative and operational efficiencies. In an interview with Campaign Middle East, […]

The post ‘A powerful tool cutting through the digital noise’ appeared first on Campaign Middle East.

]]> Campaign Middle East ‘solves for sustainability’, shares OOH Guide 2025 https://campaignme.com/campaign-middle-east-solves-for-sustainability-shares-ooh-guide-2025/ Fri, 01 Nov 2024 10:48:48 +0000 https://campaignme.com/?p=91766 Campaign Middle East’s latest issue is now out on stands and available online. In this issue, Campaign Middle East offers heads of brand, marketers, and agency leaders the opportunity to share an honest take on whether the industry is ‘doing’ as much as it is ‘talking’ about sustainability, purpose-driven marketing, and ethical business practices across the wider […]

The post Campaign Middle East ‘solves for sustainability’, shares OOH Guide 2025 appeared first on Campaign Middle East.

]]> Sustainability in OOH advertising https://campaignme.com/sustainability-in-ooh-advertising/ Fri, 25 Oct 2024 07:33:27 +0000 https://campaignme.com/?p=91442 As the CEO of one of the oldest outdoor advertising companies in the UAE, I’ve had the privilege of witnessing the growth and transformation of our industry over the past two decades. Today, sustainability has become a crucial focus that guides our practices in out-of-home (OOH) advertising. Globally, the push for sustainable practices in advertising […]

The post Sustainability in OOH advertising appeared first on Campaign Middle East.

]]> OOH Industry Snapshot: Hills Advertising’s Sami Al Mufleh https://campaignme.com/ooh-industry-snapshot-hills-advertisings-sami-al-mufleh-2/ Wed, 08 Nov 2023 08:30:39 +0000 https://campaignme.com/?p=71753 WHAT EFFECT IS TECHNOLOGY HAVING ON THE OOH SECTOR? In recent years, technology has had a profound impact on the Out of Home (OOH) advertising sector, transforming the way advertisers engage with their target audiences and creating new opportunities for innovation and efficiency. One of the most notable effects of technology on the OOH sector […]

The post OOH Industry Snapshot: Hills Advertising’s Sami Al Mufleh appeared first on Campaign Middle East.

]]>