Samer AlHussein Archives - Campaign Middle East https://campaignme.com/tag/samer-alhussein/ Mon, 11 May 2026 19:19:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Samer AlHussein Archives - Campaign Middle East https://campaignme.com/tag/samer-alhussein/ 32 32 Saudi Report 2026: When words aren’t enough https://campaignme.com/saudi-report-2026-when-words-arent-enough/ Tue, 12 May 2026 06:00:19 +0000 https://campaignme.com/?p=121853 In times of uncertainty, brands in Saudi Arabia and across the Middle East region tend to respond in one of two ways: they either go quiet, waiting for clarity, or they return quickly, filling the space with activity, offers and messaging to regain momentum. Neither approach works for long. When the environment is shifting – […]

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]]> Doritos KSA launches Gen Z-led campaign to ‘Crunch The Norms’ with FP7 McCann Riyadh https://campaignme.com/doritos-ksa-launches-gen-z-led-campaign-to-crunch-the-norms-with-fp7-mccann-riyadh/ Mon, 24 Nov 2025 13:55:17 +0000 https://campaignme.com/?p=112286 PepsiCo’s Doritos KSA and Middle East Communications Network’s FP7 McCann Riyadh have launched a Gen Z-led campaign to position the brand as a cultural ally for Saudi youth. Titled ‘Crunch the Norms, Long Live Triangles’, the campaign aims to reflect Gen Z’s qualities of individuality and self-expression, challenging the generation’s stereotypical labels of being lazy […]

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