Sales Archives - Campaign Middle East https://campaignme.com/tag/sales/ Fri, 05 Jun 2026 08:45:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Sales Archives - Campaign Middle East https://campaignme.com/tag/sales/ 32 32 Dragons of MENA Awards in Dubai: Details revealed – categories, criteria, deadlines https://campaignme.com/dragons-of-mena-awards-in-dubai-details-revealed-categories-criteria-deadlines/ Fri, 05 Jun 2026 07:02:06 +0000 https://campaignme.com/?p=122970 Dragons, a results-focused marketing communications awards programme built on 26 years of global recognition and credibility, has revealed further details about its debut in Dubai as Dragons of MENA. The programme is an extension of the PMAA Dragons of Asia Awards, established in 2000 and recognised as one of the industry’s most respected results-focused awards […]

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]]> PublisHer, Motivate Media Group create PublisHer Pathways internship programme https://campaignme.com/publisher-motivate-media-group-create-publisher-pathways-internship-programme/ Wed, 13 May 2026 08:36:11 +0000 https://campaignme.com/?p=121955 PublisHer and Motivate Media Group have formed a partnership to establish PublisHer Pathways, a four-week immersive internship programme to address the gap between academic preparation and the realities of working inside a media company. The agreement, signed by HH Sheikha Bodour Al Qasimi, Founder of PublisHer and Ian Fairservice, Managing Partner and Group Editor-in-Chief of Motivate […]

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]]> Esports: An arena where every dollar is spent effectively https://campaignme.com/esports-an-arena-where-every-dollar-is-spent-effectively/ Fri, 10 Apr 2026 07:00:53 +0000 https://campaignme.com/?p=120293 The future envisioned by marketers at the start of the decade has arrived: Gaming and esports have shifted from a niche consumer hobby and a ‘nice add-on’ to a staple part of marketing strategies and media budgets. From globally renowned brands such as Sony, Mastercard, Amazon, Pepsi, Adidas, Spotify and Hilton to Saudi Arabia’s market-leading […]

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]]> Hypermedia advances unified programmatic offering with Integrated Digital Revenue Function https://campaignme.com/hypermedia-advances-unified-programmatic-capabilities-with-integrated-digital-revenue-function/ Thu, 02 Apr 2026 12:00:29 +0000 https://campaignme.com/?p=118514 Hypermedia, a digital out-of-home (DOOH) and retail media network in the UAE, has marked a strategic step toward a fully unified, advanced programmatic-driven media offering with the formation of its Integrated Digital Revenue Function. The new structure brings together Hypermedia’s media ecosystem with the technology and programmatic expertise of DXTA Technology, the Group’s adtech arm […]

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]]> Core42 appoints Sherif Tawfik as Chief Business Officer https://campaignme.com/core42-appoints-sherif-tawfik-as-chief-business-officer/ Thu, 02 Apr 2026 08:15:05 +0000 https://campaignme.com/?p=118524 Core42, a G42 company specialising in sovereign cloud and AI infrastructure, has appointed former Microsoft executive Sherif Tawfik as its Chief Business Officer (CBO). In his new role, Tawfik will lead Core42’s global commercial organisation, with end-to-end responsibility for all global revenue-generating functions, including global sales and marketing, business development, partnerships, and both professional and […]

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]]> Local SMEs predicted to drive Ramadan 2026 sales https://campaignme.com/local-smes-predicted-to-drive-ramadan-2026-sales/ Mon, 02 Mar 2026 09:31:01 +0000 https://campaignme.com/?p=117085 Small and medium enterprises (SMEs) are the backbone of the UAE’s economic diversification strategy. SMEs make up over 94 per cent of all businesses in the UAE and contribute more than 63 per cent to non-oil GDP. The UAE government’s vision aims to reach one million SMEs by 2031 (+79.5 per cent), supported by $8.7B […]

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]]> Fixing the broken brief and building better partnerships for growth https://campaignme.com/fixing-the-broken-brief-and-building-better-partnerships-for-growth/ Tue, 10 Feb 2026 04:54:55 +0000 https://campaignme.com/?p=115971 It’s 4:30pm on a Friday. The Sonos is playing Raye in the background, and a couple of planners are discussing Supersnake’s next set at Sirene. I make a mental note: Next time I head to J1 Beach – book early; I’m not begging for an available pool bed again. The daze breaks. The growth team […]

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]]> The year ahead for (better) procurement and pitching practices https://campaignme.com/the-year-ahead-for-better-procurement-and-pitching-practices/ Tue, 03 Feb 2026 11:28:03 +0000 https://campaignme.com/?p=115482 I’ve spent 32 years in this industry and have been directly involved in the pitching process since 2005, both at a regional level and within global reviews that included our region. While our industry has evolved dramatically, one area has remained largely unchanged: the pitching process. To be fair, many pitches we receive are human, […]

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]]> Exabeam appoints Heba Sayed as Regional Director of Marketing and Comms – IMETA https://campaignme.com/exabeam-appoints-heba-sayed-as-regional-director-of-marketing-and-comms-imeta/ Tue, 27 Jan 2026 04:07:32 +0000 https://campaignme.com/?p=115119 Exabeam, a global leader in intelligence and automation for security operations, has appointed Heba Sayed as Director of Marketing and Communications for India, the Middle East, Turkey and Africa (IMETA). Within this role, Sayed will oversee the execution of regional events, organic and paid social media, press and public relations, and channel marketing strategies.  Her […]

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]]> Pinterest picks Chief Marketing Officer, first Chief Business Officer https://campaignme.com/pinterest-picks-chief-marketing-officer-first-ever-chief-business-officer/ Thu, 22 Jan 2026 06:29:41 +0000 https://campaignme.com/?p=114942 Pinterest also appointed Claudine Cheever as Chief Marketing Officer, overseeing marketing, creative, and communications. Cheever joins from Amazon, where she led marketing for the world’s largest online retailer, including five Super Bowl campaigns, and launched flagship AI-powered products including Alexa. The company has also named Lee Brown as its first-ever Chief Business Officer, a newly […]

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