Salam Sawaya Archives - Campaign Middle East https://campaignme.com/tag/salam-sawaya/ Wed, 20 May 2020 08:26:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Salam Sawaya Archives - Campaign Middle East https://campaignme.com/tag/salam-sawaya/ 32 32 Reaffirming the Performance and Power of TV, by Brand4mance’s Salam Sawaya https://campaignme.com/reaffirming-the-performance-and-power-of-tv-by-brand4mance-salam-sawaya/ Wed, 20 May 2020 07:57:14 +0000 https://campaignme.com/?p=24616 By Salam Sawaya, Chief Operating Officer, Brand4mance In the face on an unprecedented crisis When brand custodians and marketeers were setting-out to plan 2020, no one could have foreseen a situation even remotely close to the one we are witnessing with the current COVID-19 crisis. How does one allocate budgets to a media mix when […]

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]]> Choueiri Group launches “Brand4mance” https://campaignme.com/choueiri-group-launches-brand4mance/ Tue, 09 Apr 2019 09:28:05 +0000 https://campaignme.com/?p=16609 Global E-commerce / online brands, especially from the travel, food and retail sectors have been setting new benchmarks for audience engagement and performance, by using TV as a mass medium to drive their online traffic and boost transactions.  TV clearly works for online brands with research showing that TV advertising can breathe new life into […]

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