Sadia Archives - Campaign Middle East https://campaignme.com/tag/sadia/ Sat, 19 Apr 2025 19:07:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Sadia Archives - Campaign Middle East https://campaignme.com/tag/sadia/ 32 32 Impact BBDO successfully defends Sadia account as creative agency of record https://campaignme.com/impact-bbdo-successfully-defends-sadia-account-as-creative-agency-of-record/ Fri, 18 Apr 2025 05:00:25 +0000 https://campaignme.com/?p=100966 Impact BBDO has successfully retained its position as the creative agency of record for regional food brand BRF Sadia following a highly competitive multi-agency pitch. The win extends a 12-year partnership for another three years, supporting Sadia’s ambition to maintain its position as the number one brand in its segment in the GCC. The renewal […]

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]]> Sadia shares tips to ‘Ramadan Like a Pro’ through a fun campaign https://campaignme.com/sadia-shares-tips-to-ramadan-like-a-pro-through-a-fun-campaign/ Fri, 28 Feb 2025 09:00:00 +0000 https://campaignme.com/?p=97104 Sadia, in partnership with Impact BBDO, has launched its amusing Ramadan Like a Pro campaign, which is designed to make Ramadan easier and more enjoyable while positioning Sadia as a brand that enhances the entire Ramadan experience. The campaign centres around a ‘Ramadan Playbook’, filled with recipes, tips and relatable content to help people navigate […]

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]]> Sadia steps into gamer marketing with ‘science of snacking’ campaign https://campaignme.com/sadia-steps-into-gamer-marketing-with-science-of-snacking-campaign/ Fri, 29 Nov 2024 08:09:36 +0000 https://campaignme.com/?p=92950 Power League Gaming (PLG), a full-service gaming and esports agency, has partnered with Sadia and Impact BBDO to introduce Sadia’s ‘Broasted’ product line as the perfect snack for gamers, targeting young players across Saudi Arabia, the UAE and the rest of GCC. Launching with an engaging digital commercial, the campaign delves into the ‘science of […]

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]]> Sadia gets modern mums grooving in ‘What’s Good’ campaign https://campaignme.com/sadia-gets-modern-mums-grooving-in-whats-good-campaign/ Tue, 03 Sep 2024 10:59:15 +0000 https://campaignme.com/?p=89100 “What’s good?” asks Sadia – a subsidiary of Brazilian food producer BRF S.A. – in its latest campaign created in collaboration with creative lead agency Impact BBDO, production house Boomtown, Massive Music, and media agency OMD. What began as a campaign showing off the variety of flavours and nutritional value within Sadia’s Broasted and Tempura […]

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