Ruder Finn Atteline Archives - Campaign Middle East https://campaignme.com/tag/ruder-finn-atteline/ Wed, 10 Jun 2026 09:43:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Ruder Finn Atteline Archives - Campaign Middle East https://campaignme.com/tag/ruder-finn-atteline/ 32 32 The human side of influencer marketing https://campaignme.com/the-human-side-of-influencer-marketing/ Wed, 10 Jun 2026 09:43:46 +0000 https://campaignme.com/?p=123178 In the years I have spent working in GCC influencer marketing, I have watched the industry get smarter at everything except the one thing that actually matters: building relationships that last. Brands spend months researching creators, optimising briefs, and tracking metrics. Then they are shocked when creators won’t work with them twice. The problem is […]

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]]> Ruder Finn Atteline adds two new practices to its offerings https://campaignme.com/ruder-finn-atteline-adds-two-new-practices-to-its-offerings/ Mon, 08 Jun 2026 13:35:47 +0000 https://campaignme.com/?p=123023 Ruder Finn Atteline, a global integrated marketing and communications consultancy and the MENA arm of the Ruder Finn group, announced the launch of two new offerings for the region: A Culture & Education practice and a RF Publicity specialist service. Both offerings have been designed with aim to adapting to ongoing market shifts including the […]

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]]> Justlife expands PR partnership with Ruder Finn Atteline across the UAE https://campaignme.com/justlife-expands-pr-partnership-with-ruder-finn-atteline-across-the-uae/ Mon, 25 May 2026 05:00:10 +0000 https://campaignme.com/?p=122563 Justlife, a leading at-home services super-app in the Middle East, has appointed Ruder Finn Atteline to lead its corporate communications mandate across the UAE, as the platform continues to scale its integrated home and healthcare offering,  building on a partnership that has been underway since October 2025. Ruder Finn Atteline, the MENA arm of the […]

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]]> When communication stops following the plan https://campaignme.com/when-communication-stops-following-the-plan/ Mon, 04 May 2026 13:09:10 +0000 https://campaignme.com/?p=121453 There’s a certain flow you swing into when working in PR. Timelines are clear, deliverables are mapped out, and most days are driven by momentum, with music playing through your headphones. Over the past few weeks, that rhythm started to feel different, even though the deliverables did not change. Each decision had to be made […]

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]]> Should we just wait for ChatGPT’s ads to launch and buy our way to the top? https://campaignme.com/should-we-just-wait-for-chatgpts-ads-to-launch-and-buy-our-way-to-the-top/ Tue, 07 Apr 2026 06:30:03 +0000 https://campaignme.com/?p=118986 If you’re working in a digital comms agency right now, you’ll realise this idea – we can’t just buy our way to visibility – is the 2026 version of the “we need more followers” conversation. Today, our clients’ reputations are now in the hands of an ask anything chat box that we can’t control. We […]

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]]> ‘There’s No Place Like Home’: How Justlife turned a brand promise into real-world support https://campaignme.com/theres-no-place-like-home-how-justlife-turned-a-brand-promise-into-real-world-support/ Fri, 03 Apr 2026 08:37:42 +0000 https://campaignme.com/?p=118613 Justlife, a UAE-based homegrown super-app for at-home services, has revealed details about the strategy and rollout of its latest campaign, which turns a brand promise into real-world support, saying ‘There’s No Place Like Home’. The idea behind the campaign didn’t originate from a brief, but rather from something far more personal. Speaking in an exclusive […]

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]]> PRCA MENA appoints board members to restructured Advisory and Strategy Boards https://campaignme.com/prca-mena-appoints-board-members-to-restructured-advisory-and-strategy-boards/ Wed, 01 Apr 2026 10:01:48 +0000 https://campaignme.com/?p=118485 PRCA MENA has appointed new Board members to its restructured Advisory and Strategy Boards. The move aims to underline the global Trade Association’s commitment to the region, where it continues to offer support in response to the current situation in the Middle East. The decision follows a review of the Association’s strategic priorities, which are […]

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]]> Ruder Finn Atteline launches internal comms, capability practise rf.engage https://campaignme.com/ruder-finn-atteline-launches-internal-comms-capability-practise-rf-engage/ Mon, 30 Mar 2026 13:45:37 +0000 https://campaignme.com/?p=118330 Ruder Finn Atteline has launched rf.engage, a strategic internal communications service line which includes bespoke leadership training, change management and employment engagement. As the regional arm of the global integrated marketing and communications consultancy Ruder Finn group, the offering aims to provide a response to growing internal engagement needs in  the region. The launch also […]

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]]> The future of communications talent depends on what we teach now https://campaignme.com/the-future-of-communications-talent-depends-on-what-we-teach-now/ Mon, 30 Mar 2026 04:40:31 +0000 https://campaignme.com/?p=118308 When I started my career in communications, the toolkit was simpler. Not easy, never easy, but simpler. You learned how to write, how to pitch, how to build relationships, how to earn trust with journalists and stakeholders, and how to show up prepared. You put the hours in, you got the reps, and you figured […]

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]]> 600+ meals distributed as PR agencies back PRCA MENA Ramadan drive https://campaignme.com/600-meals-distributed-as-pr-agencies-back-prca-mena-ramadan-drive/ Tue, 17 Mar 2026 09:59:52 +0000 https://campaignme.com/?p=117925 PRCA MENA and Ruder Finn Atteline hosted its second annual Ramadan Food Drive, bringing together five public relations (PR) agencies together, to distribute more than 600 meals through the Smart Life Foundation on Monday, 16 March 2026, across labour accommodations in Al Quoz, Dubai. The food drive was supported by contributions from PRCA MENA member […]

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