RTA Archives - Campaign Middle East https://campaignme.com/tag/rta/ Mon, 11 May 2026 10:04:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png RTA Archives - Campaign Middle East https://campaignme.com/tag/rta/ 32 32 Here are Campaign Middle East’s Work picks for April https://campaignme.com/here-are-campaign-middle-easts-work-picks-for-april/ Mon, 11 May 2026 10:04:16 +0000 https://campaignme.com/?p=121823 Every month, Campaign Middle East selects a collection of work to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign’s Private View section for the following month. These are the work picks for April – featuring campaigns from PepsiCo, Dubai Police and RTA, Yas Island, Seagulls Media’s BeatFM […]

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]]> Dubai Police, RTA reveal campaign urging people to ‘drive like their mum’s watching’ https://campaignme.com/dubai-police-rta-reveal-campaign-urging-people-to-drive-like-their-mums-watching/ Tue, 14 Apr 2026 07:15:03 +0000 https://campaignme.com/?p=120469 Dubai’s Roads and Transport Authority (RTA), in collaboration with Dubai Police, has launched a campaign aimed at tackling the everyday driving behaviours that contribute to congestion and road safety risks across Dubai. Not the big, obvious violations, but the smaller, routine ones people slip into without thinking, whether that’s tailgating, sudden braking, distracted driving, or […]

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]]> Mada Media holds official ceremony for naming rights of ‘National Paints’ Station https://campaignme.com/mada-media-holds-official-ceremony-granting-the-naming-rights-for-national-paints-station/ Tue, 17 Mar 2026 05:54:05 +0000 https://campaignme.com/?p=117902 Mada Media has organised the official ceremony for granting of naming rights for the ‘National Paints’ Metro Station, one of the leading regional and global paint manufacturers with a strong presence in the UAE and the wider GCC region. The station was formerly called ‘Jebel Ali’ on the Red Line of the Dubai Metro. Mada […]

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]]> Mada Media hosts ceremony to grant Dubai Metro station naming rights to Al Fardan Exchange https://campaignme.com/mada-media-hosts-first-official-ceremony-to-grant-dubai-metro-station-naming-rights-to-al-fardan-exchange/ Tue, 03 Mar 2026 12:20:13 +0000 https://campaignme.com/?p=117121 Mada Media, the company mandated for managing, developing, and orgnaising the out-of-home (OOH) advertising sector in Dubai, has hosted its first official ceremony to mark the granting of naming rights for Al Fardan Exchange Station on the Dubai Metro Red Line, formerly known as Al Khail Station. Held at the station premises, the event was the […]

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]]> BBC goes live on Binary TV, reaching millions of Dubai taxi passengers each month https://campaignme.com/bbc-goes-live-on-binary-tv-reaching-millions-of-dubai-taxi-passengers-each-month/ Thu, 11 Dec 2025 12:20:37 +0000 https://campaignme.com/?p=112999 The British Broadcasting Corporation (BBC) and Binary have revealed that content from the BBC World Service, including features and podcasts, is now streaming on thousands of Binary TV screens powered by Passenger OS inside Hala taxis, run by the Dubai Roads and Transport Authority (Dubai RTA). The roll-out places the BBC’s award-winning journalism before an […]

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]]> SOCIALEYEZ celebrates RTA as driving force of “20 years moving Dubai forward” https://campaignme.com/socialeyez-celebrates-rta-as-driving-force-of-20-years-moving-dubai-forward/ Fri, 07 Nov 2025 04:40:11 +0000 https://campaignme.com/?p=111509 Dubai’s Roads and Transport Authority (RTA) has partnered with SOCIALEYEZ, a team of creative strategists in the Middle East, to mark RTA’s 20th anniversary under the inspiring tagline “20 Years Moving Dubai Forward”. Developed to commemorate two decades of innovation and transformation in Dubai’s transport and infrastructure landscape, SOCIALEYEZ’s largest-ever campaign positions RTA as a driving […]

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]]> Homegrown brand Hala’s CEO on the brand refresh and campaign https://campaignme.com/uae-taxi-brand-halas-ceo-on-the-refreshed-brand-and-360-degree-campaign/ Fri, 03 Oct 2025 12:20:14 +0000 https://campaignme.com/?p=109644 Hala – UAE’s homegrown on-demand, e-hailing taxi brand, which is positioned as affordable and available – has implemented a comprehensive brand refresh. In a little more than six years, Hala has grown from a promising joint venture between the RTA and Careem into Dubai’s leading e-hailing service – one that millions rely on every day. […]

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]]> National Paints inks deal with RTA, Mada Media and Hypermedia for metro naming rights https://campaignme.com/national-paints-inks-deal-with-rta-mada-media-and-hypermedia-for-metro-naming-rights/ Thu, 26 Jun 2025 14:35:13 +0000 https://campaignme.com/?p=104516 Dubai’s Roads and Transport Authority (RTA) has announced a new partnership granting naming rights of the Jebel Ali Metro Station to National Paints Factories Co. Ltd (National Paints), a paints and coatings manufacturer in the region. Under the agreement, the station will be renamed National Paints Metro Station for a 10-year period. The move comes […]

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]]> BackLite Media, Viola Media, Media 247 officially unite as Multiply Media Group https://campaignme.com/backlite-media-viola-media-media-247-officially-unite-as-multiply-media-group/ Mon, 09 Jun 2025 04:00:40 +0000 https://campaignme.com/?p=103425 Abu Dhabi-based investment holding company Multiply Group has officially united three out-of-home (OOH) companies within its portfolio, including BackLite Media, Viola Media and Media 247 under a UAE-headquartered media entity called Multiply Media Group (MMG). Multiple Media Group (MMG) was officially launched at the World Out of Home Organization (WOO) Annual Congress in Mexico City. […]

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]]> Beyond the billboard: Unlocking the potential of out-of-home advertising https://campaignme.com/beyond-the-billboard-unlocking-the-potential-of-out-of-home-advertising/ Fri, 16 May 2025 11:40:24 +0000 https://campaignme.com/?p=102505 The global out-of-home (OOH) advertising sector is experiencing robust growth and is projected to reach $67.97bn by 2033, according to a report by IMARC Group. Locally, the UAE’s OOH advertising sector reached $345mn in 2024, and is expected to grow to $498mn by 2030, according to a report by Horizon Grand View Research. In dynamic […]

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