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	<title>Roxy Extreme Cinema Archives - Campaign Middle East</title>
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	<title>Roxy Extreme Cinema Archives - Campaign Middle East</title>
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		<title>The campaigns that caught our eye in 2023</title>
		<link>https://campaignme.com/the-campaigns-that-caught-our-eye/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Wed, 27 Dec 2023 10:00:23 +0000</pubDate>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Anghami]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Digitas Dubai]]></category>
		<category><![CDATA[Dove]]></category>
		<category><![CDATA[Etihad Airways]]></category>
		<category><![CDATA[FP7 McCann]]></category>
		<category><![CDATA[GEMS Education]]></category>
		<category><![CDATA[Greenpeace]]></category>
		<category><![CDATA[Heinz Arabia]]></category>
		<category><![CDATA[Hungerstation]]></category>
		<category><![CDATA[Ikea]]></category>
		<category><![CDATA[Impact BBDO]]></category>
		<category><![CDATA[Interesting Times]]></category>
		<category><![CDATA[Jood NGO]]></category>
		<category><![CDATA[K-lynn]]></category>
		<category><![CDATA[Leo Burnett Dubai]]></category>
		<category><![CDATA[Leo Burnett Middle East]]></category>
		<category><![CDATA[McDonald's]]></category>
		<category><![CDATA[Memac Ogilvy]]></category>
		<category><![CDATA[mullenlowe]]></category>
		<category><![CDATA[Open X]]></category>
		<category><![CDATA[Ras Al Khaimah Tourism Development Authority]]></category>
		<category><![CDATA[Roxy Extreme Cinema]]></category>
		<category><![CDATA[Saudi Sports for All Federation]]></category>
		<category><![CDATA[Self Check Out]]></category>
		<category><![CDATA[VMLY&R Commerce]]></category>
		<category><![CDATA[VMLY&R Dubai]]></category>
		<category><![CDATA[Webedia Arabia]]></category>
		<category><![CDATA[Wunderman Thompson Morocco]]></category>
		<category><![CDATA[Wunderman Thompson Riyadh]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=74107</guid>

					<description><![CDATA[<p>1 Hungerstation The Subconscious Order Agency: Wunderman Thompson Riyadh  The food delivery app introduced a smart feature that allowed users to order food online by harnessing the power of their subconscious mind. The app recognised when the user scrolled for a long time and launched the subconscious ordering tool. Several cuisine images were displayed as the [&#8230;]</p>
<p>The post <a href="https://campaignme.com/the-campaigns-that-caught-our-eye/">The campaigns that caught our eye in 2023</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>MullenLowe MENA scales down for Roxy Extreme Cinema</title>
		<link>https://campaignme.com/mullenlowe-menas-scales-down-for-roxy-extreme-cinema/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Fri, 20 Jan 2023 07:00:16 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[2023]]></category>
		<category><![CDATA[Big movies deserve big screens]]></category>
		<category><![CDATA[cinema advertisements]]></category>
		<category><![CDATA[integrated campaign]]></category>
		<category><![CDATA[Jan 2023]]></category>
		<category><![CDATA[mediums]]></category>
		<category><![CDATA[MullenLowe MENA]]></category>
		<category><![CDATA[print campaigns]]></category>
		<category><![CDATA[Roxy Cinemas]]></category>
		<category><![CDATA[Roxy Extreme Cinema]]></category>
		<category><![CDATA[screens]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=57304</guid>

					<description><![CDATA[<p>To launch the biggest screen in the MENA region, Roxy Extreme Cinema, MullenLowe came up with a simple and minimalist print campaign. The campaign featured iconic stills from big movies with a catch, all moments were scaled down to look tiny and smaller than the large screen at Roxy. Accompanied with the line, Big movies deserve [&#8230;]</p>
<p>The post <a href="https://campaignme.com/mullenlowe-menas-scales-down-for-roxy-extreme-cinema/">MullenLowe MENA scales down for Roxy Extreme Cinema</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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