Roxanne Gahol Archives - Campaign Middle East https://campaignme.com/tag/roxanne-gahol/ Wed, 19 Mar 2025 11:49:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Roxanne Gahol Archives - Campaign Middle East https://campaignme.com/tag/roxanne-gahol/ 32 32 Are regional strategies moving towards outcome-based models https://campaignme.com/are-regional-strategies-moving-towards-outcome-based-models/ Wed, 07 Aug 2024 12:25:49 +0000 https://campaignme.com/?p=88032 Campaign Middle East asked several industry experts their take on the question: Are strategies in the Middle East moving more towards outcome-based models? Here’s what they had to say: Faisal Mohammad Naim Senior Strategist and Content Expert, Entourage YES With the advent of big data analytics, the creative industry is becoming more data-driven. As emphasis grows […]

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