Riyadh Archives - Campaign Middle East https://campaignme.com/tag/riyadh/ Mon, 08 Jun 2026 13:57:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Riyadh Archives - Campaign Middle East https://campaignme.com/tag/riyadh/ 32 32 Athar Awards 2026 expands entry pathways for independent agencies and brands https://campaignme.com/athar-awards-2026-expands-entry-pathways-for-independent-agencies-and-brands/ Mon, 08 Jun 2026 13:35:17 +0000 https://campaignme.com/?p=122999 Athar Awards has announced updates for its 2026 edition. A key enhancement for 2026 is the introduction of expanded entry pathways for network agencies, independent agencies and brands across nine campaign categories. The expanded structure has been designed to ensure organisations of different sizes and operating models have a clearer route to benchmark their work […]

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]]> Athar – Saudi Festival of Creativity opens Call for Content for 2026 edition https://campaignme.com/athar-saudi-festival-of-creativity-opens-call-for-content-for-2026-edition/ Thu, 04 Jun 2026 05:00:41 +0000 https://campaignme.com/?p=122888 Athar – Saudi Festival of Creativity has officially opened its Call for Content, inviting local, regional and international experts from across the creative marketing ecosystem to shape the agenda for its upcoming edition. Industry professionals have been offered until 8 July 2026 to submit their proposals via the festival’s official website. Now entering its fourth […]

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]]> Industry Snapshot: Why cultural instinct is now a brand advantage https://campaignme.com/industry-snapshot-why-cultural-instinct-is-now-a-brand-advantage/ Thu, 14 May 2026 08:14:05 +0000 https://campaignme.com/?p=122030 C&B’s Ahmad Itani explores why credibility, cultural instinct and market-specific insight are becoming the defining advantages in the Kingdom’s next era of brand-building. What are global brands still getting wrong about marketing in Saudi? Most global brands still treat localisation as translation. The tagline is in Arabic, while the rest of the campaign gets lifted […]

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]]> FEER McQUEEN appoints Wissam Matar as Chief Creative Officer https://campaignme.com/feer-mcqueen-appoints-wissam-matar-as-chief-creative-officer/ Mon, 04 May 2026 04:30:24 +0000 https://campaignme.com/?p=121387 FEER McQUEEN has appointed Wissam Matar as Chief Creative Officer, a hire that aims to not only reflect where the agency stands today, but the creative direction it is committed to as it marks its fifteenth year. Matar brings more than 25 years of multi-award-winning experience across Lebanon, Dubai, Riyadh, Casablanca, Erbil and Egypt to […]

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]]> Acwa appoints Liam Clarke to leadership bench https://campaignme.com/acwa-appoints-liam-clarke-to-leadership-bench/ Wed, 22 Apr 2026 10:09:33 +0000 https://campaignme.com/?p=120888 Leading private water desalination company Acwa has appointed Liam Clarke as Vice President, Corporate Communications and Sustainability. Based in Riyadh, Clarke will lead the company’s corporate and internal communications functions, alongside its sustainability strategy. The integrated remit is designed to support Acwa’s continued international growth and long-term strategic ambitions. “It is a privilege to contribute […]

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]]> AVANTGARDE GROUP appoints Abby Bekheit as Managing Director – Saudi Arabia https://campaignme.com/avantgarde-group-appoints-abby-bekheit-as-managing-director-saudi-arabia/ Fri, 10 Apr 2026 09:21:46 +0000 https://campaignme.com/?p=120320 AVANTGARDE GROUP – the German global brand experience agency with offices across London, Amsterdam, Zurich, Dubai, and China – has appointed Abby Bekheit as Managing Director of its Saudi Arabia office, emphasising the agency’s long-term commitment to one of the world’s most dynamic and fast-evolving markets. Bekheit brings more than 15 years of senior executive […]

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]]> Esports: An arena where every dollar is spent effectively https://campaignme.com/esports-an-arena-where-every-dollar-is-spent-effectively/ Fri, 10 Apr 2026 07:00:53 +0000 https://campaignme.com/?p=120293 The future envisioned by marketers at the start of the decade has arrived: Gaming and esports have shifted from a niche consumer hobby and a ‘nice add-on’ to a staple part of marketing strategies and media budgets. From globally renowned brands such as Sony, Mastercard, Amazon, Pepsi, Adidas, Spotify and Hilton to Saudi Arabia’s market-leading […]

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]]> UM promotes Nashwa Khalil to General Manager, KSA https://campaignme.com/um-promotes-nashwa-khalil-to-general-manager-ksa/ Thu, 09 Apr 2026 07:53:34 +0000 https://campaignme.com/?p=119978 UM, part of Middle East Communications Network (MCN) in the MENAT region, has promoted Nashwa Khalil to General Manager, KSA. Based in Riyadh, Khalil steps into a leadership role centred on strengthening UM’s strategic position in the Kingdom and defining the agency’s next chapter. In her new role, Khalil will drive UM KSA’s commercial ambitions across […]

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]]> IKEA Alsulaiman launches ‘Step Buy Step’, unlocking 10% discount at 4,000 steps https://campaignme.com/ikea-alsulaiman-launches-step-buy-step-unlocking-10-discount-at-4000-steps/ Wed, 08 Apr 2026 06:58:41 +0000 https://campaignme.com/?p=119309 Saudi Arabia’s IKEA Alsulaiman has launched Step Buy Step, its largest wellness-led in-store initiative to date, created in collaboration with FP7 McCANN, turning one of the brand’s most relatable truths into a purposeful customer experience. Launching on World Health Day 2026, the campaign taps into a wider national movement in Saudi Arabia to make everyday […]

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]]> Diriyah Company picks Maison Pyramide for Jabal AlQurain Avenue retail strategy https://campaignme.com/diriyah-company-picks-maison-pyramide-for-jabal-alqurain-avenue-brand-curation-retail-strategy/ Thu, 26 Mar 2026 08:32:08 +0000 https://campaignme.com/?p=118193 Maison Pyramide has been appointed by Diriyah Company as Retail Strategist and Leasing Consultant for Jabal AlQurain Avenue (JAQA), a landmark mixed-use development poised to shape Riyadh’s foremost cultural and lifestyle district. The mandate falls under Maison Pyramide’s Retail & Brand Advisory Division, which brings over a decade of experience collaborating with global retail groups, […]

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