Riyadh Air Archives - Campaign Middle East https://campaignme.com/tag/riyadh-air/ Tue, 12 May 2026 07:55:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Riyadh Air Archives - Campaign Middle East https://campaignme.com/tag/riyadh-air/ 32 32 Saudi Report 2026: Pathway to perfect https://campaignme.com/saudi-report-2026-pathway-to-perfect/ Tue, 12 May 2026 07:55:48 +0000 https://campaignme.com/?p=121882 Over the years, I’ve learned as much from the moments that didn’t go as planned as from the ones that did. One lesson that keeps proving itself true is that uncertainty has a way of either sharpening your priorities or scattering them. There is no middle ground. Saudi Arabia’s decade of transformation has unquestionably been […]

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]]> You have no alibi: the endemic excuses have hit their expiry date https://campaignme.com/you-have-no-alibi-the-endemic-excuses-have-hit-their-expiry-date/ Thu, 09 Apr 2026 07:45:25 +0000 https://campaignme.com/?p=119963 A long time ago, I was in a glass office deep in a creative review for a regional campaign that was imminent for launch. The brief was exciting and sharp, and genuinely the strategy was different. But when the creative came out of the oven, something was missing. It was ok, it felt translated as […]

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]]> Confident, inclusive and global: Keys to success for storytelling in Saudi https://campaignme.com/confident-inclusive-and-global-keys-to-success-for-storytelling-in-the-kingdom/ Fri, 09 Jan 2026 04:07:32 +0000 https://campaignme.com/?p=114239 For any global investor, the slow burn story of the past couple of years has been Saudi Arabia. From its investments into verticals such as tourism to its moonshots in areas such as urban design, the Kingdom has signaled its intent to both expand its economy while also building sectors that are being noticed globally. […]

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]]> Noë & Associates picks Cannes Lions-winning Sailesh Jani as Head of Middle East https://campaignme.com/noe-associates-picks-cannes-lions-winning-sailesh-jani-as-head-of-middle-east/ Thu, 12 Jun 2025 06:35:38 +0000 https://campaignme.com/?p=103656 Noë & Associates – a consultancy delivering brand strategy and identity, content and production with a focus on premium brands, architecture, design and the built environment – has announced two major leadership with the appointments of Sailesh Jani and Christina Falzano as part of its strategic growth strategy across the Middle East and the Americas. […]

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]]> Lucid and MCH Global: a Saudi-first story of innovation and momentum https://campaignme.com/lucid-and-mch-global-a-saudi-first-story-of-innovation-and-momentum/ Thu, 29 May 2025 06:00:48 +0000 https://campaignme.com/?p=103067 In the heart of Saudi Arabia’s transformation lies a story of bold ambition, cultural understanding and future-focused collaboration. American automotive and technology company Lucid, in partnership with experiential marketing agency MCH Global, has forged a unique journey in the region – rooted in purpose, driven by innovation and aligned with the Kingdom’s broader vision. Over […]

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]]> AlUla partners with Meta to host Instagram Creators Summit in MENA https://campaignme.com/alula-partners-with-meta-to-host-instagram-creators-summit-in-mena/ Wed, 16 Apr 2025 09:14:52 +0000 https://campaignme.com/?p=100866 Global tech house Meta, the Royal Commission for AlUla, Saudi Tourism Authority and Riyadh Air are partnering to bring the Instagram Creators Summit at AlUla from 20 to 22 April. The summit aims to bring together dozens of top content creators from around the world. The event will feature dynamic panel discussions, inspiring keynote talks, […]

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]]> Breaking down the anatomy of Riyadh Air’s sonic identity https://campaignme.com/breaking-down-the-anatomy-of-riyadh-airs-sonic-identity/ Tue, 15 Apr 2025 13:10:00 +0000 https://campaignme.com/?p=100798 Riyadh Air has unveiled its sonic identity — one of the airline’s first guest experience touchpoints — as it prepares for its inaugural flight in 2025. The carrier worked with audio branding agency Sonicbrand to create a sensory experience designed to accompany passengers through every stage of their journey. The Saudi Music Commission and the […]

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]]> Riyadh Air turns to the catwalk ahead of its runway debut https://campaignme.com/riyadh-air-turns-to-the-catwalk-ahead-of-the-runway-debut/ Mon, 03 Jun 2024 05:33:50 +0000 https://campaignme.com/?p=84728 New airline Riyadh Air wants to make a statement ahead of its maiden flight in 2025. The airline has picked world-renowned Saudi Arabian fashion designer Ashi to design and create the airline’s first-ever cabin crew fashion line. It said the partnership “marks another groundbreaking milestone for the Kingdom’s new start-up airline”, combining high fashion with […]

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]]> Riyadh Air and Saudi Tourism Authority join forces to boost travel experiences https://campaignme.com/riyadh-air-signs-deal-with-saudi-tourism-authority/ Wed, 08 May 2024 06:28:34 +0000 https://campaignme.com/?p=82758 Riyadh Air and Saudi Tourism Authority (STA) have joined forces to leverage their strengths in marketing and advertising to promote Saudi Arabia as a premier tourist destination. The partnership will focus on several key areas including joint marketing activities, sponsorship opportunities, key roadshows and international events, collaboration in loyalty programmes, engaging in the tourism accelerator […]

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]]> The future of aerospace at Dubai Airshow https://campaignme.com/the-future-of-aerospace-at-dubai-airshow/ Mon, 13 Nov 2023 09:42:43 +0000 https://campaignme.com/?p=72010   Dubai Airshow, the world’s leading event for the aerospace, space and defence industries has kicked off today at Dubai World Central. The event is under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai. Under the theme ‘The Future of the Aerospace Industry’, the event […]

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