Rita Boulos Archives - Campaign Middle East https://campaignme.com/tag/rita-boulos/ Wed, 10 Sep 2025 13:07:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Rita Boulos Archives - Campaign Middle East https://campaignme.com/tag/rita-boulos/ 32 32 Why the Egypt advertising industry must embrace AI now https://campaignme.com/why-the-egypt-advertising-industry-must-embrace-ai-now/ Wed, 10 Sep 2025 12:00:49 +0000 https://campaignme.com/?p=108345 The interest, obsession even, in Artificial Intelligence (AI) is very real. This is as true in Egypt as it is elsewhere in the world. Still, even if we are in the early stages of adoption and development in the advertising sector, we have an opportunity to leapfrog. Clients are eager to explore and test the […]

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]]> OMD Egypt promotes Rita Boulos to GM, Raeif Hassan to Deputy GM https://campaignme.com/omd-egypt-promotes-rita-boulos-to-gm-raeif-hassan-to-deputy-gm/ Tue, 18 Feb 2025 05:20:51 +0000 https://campaignme.com/?p=96469 Effective immediately, OMD Egypt has promoted Rita Boulos to the role of General Manager and Raeif Hassan to Deputy General Manager, ensuring a whole new management team under OMD Egypt’s CEO Tarek Jaffar. The announcement coincides with OMD’s new positioning and branding, which features a refreshed visual identity and a modernised version of OMD’s signature […]

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