Riot Games Archives - Campaign Middle East https://campaignme.com/tag/riot-games/ Mon, 01 Sep 2025 06:36:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Riot Games Archives - Campaign Middle East https://campaignme.com/tag/riot-games/ 32 32 electriclime° hosts an ‘Interactive By Design’ event at °W13 https://campaignme.com/electriclime-hosts-an-interactive-by-design-event-at-w13/ Fri, 29 Aug 2025 08:46:26 +0000 https://campaignme.com/?p=107682 Production company electriclime° has revealed details about its recent ‘Interactive By Design: Lessons From Games To Films’ talk, which was held at their Dubai office, °W13, as the latest installment of its creative talks. Bringing together industry leaders and filmmakers in Alserkal Avenue, the evening explored the influence of gaming within the filmmaking space, and […]

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]]> electriclimeº joins JW Collective production service roster https://campaignme.com/electriclimeo-joins-jw-collective-production-service-roster/ Wed, 20 Aug 2025 07:30:56 +0000 https://campaignme.com/?p=106850 electriclimeº, a leading production house across Asia, and the MENA and ANZ regions, has joined JW Collective for production service representation. Founded by brothers Michael Ahmadzadeh (EP) and Pabz Alexander (Director) with more than a decade in the advertising industry, electriclime° now has offices in Bangkok, Dubai, Riyadh, Seoul, Singapore and Sydney, supported by locally […]

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]]> Big tech layoffs continue as AI looms https://campaignme.com/big-tech-layoffs-continue/ Tue, 23 Jan 2024 10:00:04 +0000 https://campaignme.com/?p=75148 From the beginning of this month, tech players have been announced round of lay offs one after the other. Twitch cut about 500 employees which amounts to about third of its staff, while parent company Amazon fired hundreds of people from its Amazon Prime Video and MGM Studio divisions. Discord also announced layoffs which affected […]

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]]> KitKat extends gaming partnership with Riot Games https://campaignme.com/kitkat-extends-gaming-partnership-with-riot-games/ Fri, 12 Jan 2024 11:08:52 +0000 https://campaignme.com/?p=74624 KitKat has announced the extension of its partnership with League of Legends (LoL) developer, Riot Games.  The extension will see KitKat continue its role main partner for the entire EMEA LoL esports ecosystem until 2026. The partnership has been extended in collaboration with sports marketing agency SPORTFIVE. The complete partnership includes Riot Games’ League of […]

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]]> HP announces partnership with League of Legends developer https://campaignme.com/hp-announces-partnership-with-league-of-legends-developer/ Thu, 11 Jan 2024 07:00:46 +0000 https://campaignme.com/?p=74480 HP has announced a global partnership between its gaming brands Omen and HyperX and Riot Games, the developer of gaming and esports properties League of Legends, Valorant, and Teamfight Tactics. The partnership aims to reimagine the gaming and esports experience for players around the world. HP will act as an official Riot Games Technology partner, […]

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]]> Pengu takes to the streets for Riot Games campaign https://campaignme.com/pengu-takes-to-the-streets-for-riot-games-campaign/ Thu, 07 Dec 2023 10:40:05 +0000 https://campaignme.com/?p=73349 Production house electriclime° has linked up with Riot Games to create a new film to celebrate the launch of Teamfight Tactics Mobile (“TFT”) in Asia Pacific. The film, directed by Pabz Alexander, sees the popular TFT character Pengu dance their way through the streets, sharing the joy of the game as they go. Shot on […]

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]]> Riot Games puts women at the top in esports https://campaignme.com/riot-games-puts-women-at-the-top-in-esports/ Tue, 09 May 2023 09:00:32 +0000 https://campaignme.com/?p=61618 Electriclime° and Riot Games collaborated to celebrate female empowerment through a new Valorant  ‘Game Changers’ film. The film aimed to capture the real essence of what it is to become and be a top female player in the esports world. The documentary-style film follows Jinny, who is attempting to change the mindset of esports and […]

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]]> Riot Games MENA breaks cultural barriers to unite gamers with the launch of Anta Al Batal a new music beat for VALORANT https://campaignme.com/riot-games-mena-breaks-cultural-barriers-to-unite-gamers-with-the-launch-of-anta-al-batal-a-new-music-beat-for-valorant/ Sun, 16 May 2021 12:07:46 +0000 https://campaignme.com/?p=36467 Anta Al Batal reinforces Riot Games’ commitment to regional gamers with a first-of-its-kind Arabic music video. Riot Games MENA unveiled a first-of-its-kind Arabic music video and track for gamers across the Middle East and North African (MENA) region, uniting its VALORANT fanbase under a common language, love of music and passion for gaming. The VALORANT […]

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]]> electriclimefilms and Riot Games capture essence of MENA neighbourhoods with Wild Rift launch https://campaignme.com/electriclimefilms-and-riot-games-capture-essence-of-mena-neighbourhoods-with-wild-rift-launch/ Mon, 26 Apr 2021 06:22:23 +0000 https://campaignme.com/?p=35505 In its largest production yet, electriclimefilms collaborated with Riot Games for the launch of League of Legends: Wild Rift across the MENA region. Shot entirely handheld on an Arri Alexa Mini, the lively spot takes its inspiration from the neighbourhood streets of the Middle East and asks the audience: “who would you call when challenged […]

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