Review Archives - Campaign Middle East https://campaignme.com/tag/review/ Thu, 23 Apr 2026 15:56:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Review Archives - Campaign Middle East https://campaignme.com/tag/review/ 32 32 Netflix picks winner of EMEA media review https://campaignme.com/netflix-picks-winner-of-emea-media-review/ Thu, 23 Apr 2026 13:55:30 +0000 https://campaignme.com/?p=120984 Netflix is set to appoint Dentsu as its media agency of record across the EMEA region following a competitive review against rivals WPP and Omnicom. Dentsu has been working with Netflix in the UK since 2023, with the account, worth $191m in 2025 according to COMvergence, being led out of iProspect. The EMEA pitch was a […]

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]]> Private View by TBWA\RAAD’s Santiago Cuesta https://campaignme.com/private-view-by-tbwaraads-santiago-cuesta/ Fri, 06 Feb 2026 04:20:17 +0000 https://campaignme.com/?p=115705 Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This month’s review is by Santiago Cuesta, Executive Creative Director, TBWA\RAAD. Tawuniya: Saudi in Identity, Heart and Spirit Having worked closely with our Riyadh office over the […]

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]]> Private View by Property Finder’s Sevgi Gur https://campaignme.com/private-view-by-property-finders-sevgi-gur/ Wed, 04 Feb 2026 08:28:40 +0000 https://campaignme.com/?p=115546 Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This month’s review is by Sevgi Gur, Chief Marketing Officer, Property Finder. Tawuniya: Saudi in Identity, Heart and Spirit This is a solid, culturally grounded piece of […]

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]]> Private View by Horizon FCB’s Alex Pineda https://campaignme.com/private-view-by-horizon-fcbs-alex-pineda/ Tue, 16 Dec 2025 12:51:07 +0000 https://campaignme.com/?p=113313 Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This month’s review is by Alex Pineda, Chief Creative Officer at Horizon FCB. Samsung MENA: You Deserve More I liked the initial parallel between breaking up with […]

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]]> Private View by Omar Biyari https://campaignme.com/private-view-by-omar-biyari/ Wed, 03 Dec 2025 11:55:34 +0000 https://campaignme.com/?p=112683 Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This month’s review is by Omar Biyari, Advocacy Director, Saudi Tourism Authority. Samsung MENA: You Deserve More The campaign taps into a relatable truth: many users feel […]

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]]> Private View by Impact BBDO’s Sarah Forbes https://campaignme.com/private-view-by-impact-bbdos-sarah-forbes/ Thu, 30 Oct 2025 11:24:09 +0000 https://campaignme.com/?p=111104 Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This month’s review is by Sarah Forbes, Associate Creative Director (Copy), Impact BBDO. talabat: Back To The Jungle The flash photography and chaotic moments capture modern life […]

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]]> Private View by RAKTDA’s Alka Winter https://campaignme.com/private-view-by-raktdas-alka-winter/ Mon, 01 Sep 2025 06:26:04 +0000 https://campaignme.com/?p=107776 Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This review is by Alka Winter, Vice President, Destination Marketing and Communications, Ras Al Khaimah Tourism Development Authority (RAKTDA). Ahmed Seddiqi: The Difference Time Makes The Create. Group did a […]

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]]> Private View by FP7 McCann Dubai’s Nayaab Rais https://campaignme.com/private-view-by-fp7-mccann-dubais-nayaab-rais/ Tue, 26 Aug 2025 12:09:29 +0000 https://campaignme.com/?p=107206 Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This month’s review is by Nayaab Rais, Executive Creative Director, FP7 McCann Dubai. Ahmed Seddiqi: The Difference Time Makes Yes: “& Sons” exiting the family WhatsApp group with the line […]

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]]> Private View by The Romans’ Joe Lipscombe https://campaignme.com/private-view-by-the-romans-joe-lipscombe/ Mon, 28 Jul 2025 06:55:21 +0000 https://campaignme.com/?p=105987 Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This month’s review is by Joe Lipscombe, Partner – MENA at The Romans. The LEGO Group: Build It With Him Love the concept, wish the creative upheld it. I’ve read […]

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]]> Private View by C2 Comms’ Zahir Mirza https://campaignme.com/private-view-by-c2-comms-zahir-mirza/ Mon, 07 Apr 2025 10:18:28 +0000 https://campaignme.com/?p=99403 Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This review of our ‘Works’ from January is by Zahir Mirza, Executive Creative Director, C2 Comms. Sleepzone: In-Snore Coupons Discount coupons don’t necessarily scream ‘wohooo, give me that brief’. […]

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