retailers Archives - Campaign Middle East https://campaignme.com/tag/retailers/ Mon, 27 Apr 2026 07:32:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png retailers Archives - Campaign Middle East https://campaignme.com/tag/retailers/ 32 32 Platformance, UM MENAT campaign achieve 60% uplift in transactions with RADIUS https://campaignme.com/platformance-um-menat-campaign-achieve-60-uplift-in-transactions/ Mon, 27 Apr 2026 07:29:50 +0000 https://campaignme.com/?p=121082 Platformance has revealed details about a platform co-developed with MCN’s UM and a global FMCG and health brand in a live campaign environment, helping shape its optimisation, report and insight capabilities. The platform aimed to address a highly fragmented retail media ecosystem, where retailers, advertisers and media agencies often operate across disconnected platforms, inconsistent reporting […]

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]]> AiOO appoints Remi Boudard as Global Chief Revenue Officer and GM – Europe https://campaignme.com/aioo-appoints-remi-boudard-as-global-cro-and-gm-europe/ Thu, 05 Mar 2026 08:30:13 +0000 https://campaignme.com/?p=117274 AiOO, a Dubai-born real-time audience intelligence and programmatic technology company behind next-generation digital out-of-home (DOOH) and retail media networks, has appointed Remi Boudard as Global Chief Revenue Officer and General Manager – Europe. The move reinforces the company’s international growth strategy as it scales from Dubai to global markets. In his dual role, Boudard will lead […]

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]]> Standing out by brand-building through another sales frenzy https://campaignme.com/standing-out-by-brand-building-through-another-sales-frenzy/ Tue, 18 Nov 2025 08:07:13 +0000 https://campaignme.com/?p=112011 Last weekend, I was bombarded by at least 10 emails from different retailers and several text messages and WhatsApp notifications, all screaming about the “biggest sales event” of the year. The message, loud and clear: buy everything now, or miss out entirely. According to Think with Google insights, November has become a discount powerhouse, with […]

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]]> UAE retailers signal swift shift to omnichannel strategies: report https://campaignme.com/uae-retailers-signal-swift-shift-to-omnichannel-strategies-report/ Wed, 17 Sep 2025 07:14:41 +0000 https://campaignme.com/?p=108723 More than 70 per cent of UAE retailers are now integrating digital tools into their physical stores, signalling a major shift towards omnichannel retail strategies, according to the The UAE Retailer Survey, conducted by Zoho Commerce, under the banner of global tech company Zoho Corp. The survey, which gathered insights from more than 300 businesses, […]

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]]> Six trends that will reshape the future of retail https://campaignme.com/six-trends-that-will-reshape-the-future-of-retail/ Tue, 17 Jun 2025 07:09:35 +0000 https://campaignme.com/?p=103894 The Future of Retail: Six Disruptions That Could Shape the Next Decade, the latest report from Bain & Company, urges retailers to not lose sight of six major shifts impacting their future success in the longer term. Far-reaching disruptions in the global retail landscape are set to radically – and rapidly – transform the industry […]

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]]> WPP Media expands Open Intelligence, reveals retail and media partners https://campaignme.com/wpp-media-expands-open-intelligence-reveals-retail-and-media-partners/ Mon, 09 Jun 2025 05:20:24 +0000 https://campaignme.com/?p=103440 WPP Media has expanded its Open Intelligence data solution, offering the industry a large marketing model (LMM) trained to understand and predict audience behaviour and marketing performance based on patterns derived from trillions of signals from datasets that reveal how people engage with content, brands, platforms, and products in real time. Open Intelligence allows brands […]

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]]> How can retailers unlock savings unavailable on current cost structures? https://campaignme.com/how-can-retailers-unlock-savings-unavailable-on-current-cost-structures/ Wed, 28 May 2025 10:44:21 +0000 https://campaignme.com/?p=103027 After five extraordinarily demanding years, costs are still increasing for retailers, driven by rising wages, further input-cost increases, supply-chain imbalances, and other complications. As costs climb, heightened pressure on consumer spending leaves little room to increase prices to preserve margins. However, advances in technology are now offering retailers the opportunity to unlock savings that weren’t […]

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]]> Advertima, Publicis Media join forces for unified, omnichannel retail media buying https://campaignme.com/advertima-publicis-media-join-forces-for-unified-omnichannel-retail-media-buying/ Tue, 20 May 2025 04:00:34 +0000 https://campaignme.com/?p=102588 Advertima, a global leader in AI-powered in-store audience data, has partnered with Publicis Media Middle East to unlock a new level of retail media execution: unified audience-based media buying across retail media networks and channels. The partnership with Publicis Media Middle East aims to activate the demand side by enabling media buyers to activate consistent […]

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]]> New app to offer retailers real-time data into student purchasing trends https://campaignme.com/new-app-to-offer-retailers-real-time-data-into-student-purchasing-trends/ Tue, 22 Oct 2024 05:30:41 +0000 https://campaignme.com/?p=91288 Two ambitious young entrepreneurs Najib Mikati, a senior at the American School of Dubai, and Naji Faqihinejad, a freshman at George Washington University, are due to launch an app called Smartpocket in November, which will provide retailers with an analytics dashboard, delivering real-time data and actionable insights into student purchasing trends. The app was designed […]

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]]> Leveraging Language AI for retail marketing localisation https://campaignme.com/leveraging-language-ai-for-retail-marketing-localisation/ Fri, 13 Sep 2024 14:02:49 +0000 https://campaignme.com/?p=89553 In today’s rapidly evolving retail landscape, personalisation is key. As more retailers look to global markets, the challenge of creating relevant and engaging content across different languages and cultures becomes increasingly important. To better understand how marketers can leverage AI to enhance the localisation of retail campaigns, DeepL, a Language AI company, developed a white […]

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