retail Archives - Campaign Middle East https://campaignme.com/tag/retail/ Thu, 11 Jun 2026 08:17:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png retail Archives - Campaign Middle East https://campaignme.com/tag/retail/ 32 32 13BRAVE Media expands into the GCC with performance-driven media for high-growth brands https://campaignme.com/13brave-media-expands-into-the-gcc-with-performance-driven-media-for-high-growth-brands/ Thu, 11 Jun 2026 06:45:19 +0000 https://campaignme.com/?p=123255 13BRAVE Media, an independent media planning and buying agency in Turkey, has officially launched its GCC operations, bringing its proven growth-focused media model to ambitious brands across the MENA region. 13BRAVE has built a reputation for delivering measurable business impact through strategic media investment, performance-led planning, and commercially driven campaigns. The agency measures success by […]

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]]> Customer experience is a commercial discipline. Treat it like one. https://campaignme.com/customer-experience-is-a-commercial-discipline-treat-it-like-one/ Mon, 08 Jun 2026 12:16:39 +0000 https://campaignme.com/?p=123031 Walk into any supermarket on a Friday afternoon and you can tell, within a minute, whether the brand is being delivered by the people inside it. The stocked aisles, the staff posture, the till queues, the way a shopper is greeted at fresh produce. None of it is marketing in the textbook sense. All of […]

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]]> Publicis Sapient, Salesforce signal new era for retailers with agentic commerce report https://campaignme.com/publicis-sapient-salesforce-signal-new-era-for-retailers-with-agentic-commerce-report/ Mon, 25 May 2026 13:55:16 +0000 https://campaignme.com/?p=122595 Salesforce and Publicis Sapient have launched a joint whitepaper to help business and technology leaders across EMEA and beyond prepare the next major evolution in retail and commerce. Titled ‘Agentic Commerce: Unlocking the Emerging Shopping Experience’, the report projects that AI agent-orchestrated commerce could generate between $3 trillion and $5 trillion in global revenue by […]

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]]> First wave of speakers revealed for retail media Breakfast Briefing https://campaignme.com/speakers-revealed-for-campaign-middle-easts-retail-media-breakfast-briefing/ Fri, 15 May 2026 14:00:28 +0000 https://campaignme.com/?p=122052 The first look at the speakers for the Campaign Breakfast Briefing: Retail & Commerce Media have been revealed. Taking place next week on Friday 22 May 2026 at 8 a.m. at the Westin Dubai Mina Seyahi, this event will bring together senior marketers to explore the next chapter of retail media and commerce media in […]

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]]> Publicis Media Middle East appoints Maya Bou Ajram as CSO https://campaignme.com/publicis-media-middle-east-appoints-maya-bou-ajram-as-chief-strategy-officer/ Mon, 11 May 2026 13:55:09 +0000 https://campaignme.com/?p=121824 Publicis Media Middle East has appointed Maya Bou Ajram as Chief Strategy Officer. In this role, Ajram has been tasked to define and drive the media strategy agenda across all Publicis Media brands and markets in the region, bringing cohesive end-to-end strategic solutions to clients across the board. Tony Wazen, CEO, Publicis Media Middle East […]

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]]> How brands are balancing business continuity in uncertain times https://campaignme.com/how-brands-are-balancing-business-continuity-in-uncertain-times/ Tue, 05 May 2026 05:19:52 +0000 https://campaignme.com/?p=121240 Brands in the region are navigating a path towards ‘business-as-usual’ following tumultuous events, with many re-evaluating operations for the years ahead. As a one-size-fits-all roadmap simply does not exist for times like these, businesses are pushed to go the extra mile and think outside the box to preserve business continuity. This may require leadership that […]

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]]> When conflict pauses, connection accelerates https://campaignme.com/when-conflict-pauses-connection-accelerates/ Fri, 24 Apr 2026 05:30:02 +0000 https://campaignme.com/?p=121021 The prospect of a ceasefire and ultimately sustained stability across the Middle East does more than ease geopolitical tension. It reopens something fundamental to both society and commerce: human connection at scale.  Importantly, during the conflict, consumption did not stop. Malls remained open (footfall decreased by approximately 15 per cent at Mall of the Emirates, for instance), travel retail […]

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]]> UAE business leaders signal next phase of growth: Publicis Groupe Middle East report https://campaignme.com/uae-business-leaders-signal-next-phase-of-growth-publicis-groupe-middle-east-report/ Mon, 20 Apr 2026 09:24:42 +0000 https://campaignme.com/?p=120768 Publicis Groupe Middle East has launched the Resilience Business Pulse, a market intelligence report offering a cross-sector view of how UAE business leaders responded to a period of regional disruption, and what those responses reveal about how the next phase of business in the country is likely to unfold. The report draws on insights from […]

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]]> How retail in the UAE is shifting to win back consumers in times of crisis https://campaignme.com/how-retail-in-the-uae-is-shifting-to-win-back-consumers-in-times-of-crisis/ Wed, 25 Mar 2026 12:18:38 +0000 https://campaignme.com/?p=118159 With consumer confidence shifting and mall traffic no longer translating into guaranteed retail sales, brands across the Middle East are being forced to confront an increasingly complex environment. AUTHORITY by AVANTGARDE is hosting a series of roundtables designed not just to analyse the landscape, but to create space for marketers to exchange practical approaches, shared […]

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]]> Marketing agency IndeMinds launches in the UAE https://campaignme.com/marketing-agency-indeminds-launches-in-the-uae/ Tue, 10 Mar 2026 11:56:03 +0000 https://campaignme.com/?p=117561 IndeMinds, an automation-first marketing agency founded by Anjana Murali has set up shop in Dubai, United Arab Emirates. The agency aims to bring brands around the world a range of performance and growth service that will make them ‘future-ready’. Murali, a performance marketer with experience across global agency networks including WPP and Dentsu, founded the […]

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