retail media Archives - Campaign Middle East https://campaignme.com/tag/retail-media/ Thu, 02 Jul 2026 05:55:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png retail media Archives - Campaign Middle East https://campaignme.com/tag/retail-media/ 32 32 Podcast: Arla Foods’ Batal, Mondelēz’s Christaras & LiveRamp’s Klander discuss retail media https://campaignme.com/podcast-arla-foods-batal-mondelezs-christaras-liveramps-klander-discuss-retail-media/ Wed, 01 Jul 2026 05:00:17 +0000 https://campaignme.com/?p=123533 Conversations around retail media in the Middle East region are maturing – and fast. What was once discussed largely as an extension of shopper marketing or e-commerce is now causing brands to rethink budgets, operating models, measurement, data partnerships and even the way teams collaborate internally. On the latest episode of Campaign Middle East’s On The Record podcast, […]

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]]> Hypermedia wins exclusive media representation of Avenue Mall https://campaignme.com/hypermedia-wins-exclusive-media-representation-of-avenue-mall/ Tue, 30 Jun 2026 13:40:03 +0000 https://campaignme.com/?p=124033 Hypermedia, an advanced smart DOOH and retail media company, has won the exclusive media representation of Avenue Mall in Nad Al Sheba for five years, marking a new milestone in the evolution of premium retail media experiences in Dubai. Under the agreement, Hypermedia – a subsidiary of W Group Holding – will upgrade, manage, and […]

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]]> Pinterest unveils new AI tools for marketers https://campaignme.com/pinterest-unveils-new-ai-tools-for-marketers/ Wed, 24 Jun 2026 23:00:05 +0000 https://campaignme.com/?p=123848 AI is reshaping how people search and decide, moving the industry past the search-and-click model toward a conversational and generative future. Ahead of Cannes Lions, Pinterest rolled out a new set of AI ad tools focused on three things marketers care about right now: performance, workflow efficiency, and interoperability. “The future of discovery won’t be […]

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]]> MENA marketers invited to shape IAB retail media study https://campaignme.com/mena-marketers-invited-to-shape-iab-retail-media-study/ Wed, 24 Jun 2026 09:00:50 +0000 https://campaignme.com/?p=123824 As retail media gains momentum across the Middle East and North Africa, advertisers, agencies, brand marketers from the region are being invited to participate in a new industry study by IAB aimed at mapping the channel’s growth and maturity. Conducted by IAB Europe in collaboration with IAB MENA, the 2026 Attitudes to Retail Media Survey […]

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]]> Advertising Business Group, Publicis Groupe ME partner to shape the future of retail media https://campaignme.com/publicis-groupe-middle-east-abg-partner-to-shape-the-future-of-retail-media/ Thu, 18 Jun 2026 13:00:14 +0000 https://campaignme.com/?p=123562 The Advertising Business Group (ABG) and Publicis Groupe Middle East have entered into a strategic partnership aimed at advancing the retail media ecosystem across the region. Bringing together advertisers, retailers, agencies, platforms and technology partners, the partnership will establish the MENA Retail Media Task Force and a series of industry initiatives designed to create a […]

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]]> Digital ad spend in MENA reaches $8b in 2025, IAB report reveals https://campaignme.com/digital-ad-spend-in-mena-reaches-8b-in-2025-iab-report-reveals/ Tue, 09 Jun 2026 11:35:11 +0000 https://campaignme.com/?p=123141 The Middle East and North Africa (MENA) digital advertising market reached $8.185b in 2025, representing 17.8 per cent year-on-year (YoY) growth, according to the latest industry report released by IAB MENA at a member event on 8 June, 2026. For the first time, the study also includes dedicated estimates for connected TV (CTV), retail media, […]

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]]> Why do we still end ads with packshots? https://campaignme.com/why-do-we-still-end-ads-with-packshots/ Mon, 08 Jun 2026 07:00:47 +0000 https://campaignme.com/?p=123048 Whenever an advertisement ends with luminous packshots, I find myself returning to the same question: why does this convention still persist? In a marketplace where consumers can discover, compare and purchase products within seconds, the final product reveal often feels less like a strategic necessity and more like an inherited ritual. For an industry that […]

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]]> Adcities appoints ex-Teads executive Hicham Berrada to lead global expansion https://campaignme.com/adcities-appoints-ex-teads-executive-hicham-berrada-to-lead-global-expansion/ Mon, 25 May 2026 05:00:27 +0000 https://campaignme.com/?p=122526 Adcities, an adtech firm specialised in out-of-home advertising, has appointed Hicham Berrada as SVP of Global Expansion, bringing on board a highly experienced international adtech executive to lead its next phase of international growth. In his new role, Berrada will lead the next phase of Adcities’ expansion. The company, headquartered in Florida with its first […]

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]]> Campaign Retail & Commerce Media Briefing: Maximising agentic AI, closed-loop outcomes & creator-led commerce https://campaignme.com/campaign-retail-commerce-media-briefing-maximising-agentic-ai-closed-loop-outcomes-creator-led-commerce/ Fri, 22 May 2026 14:38:23 +0000 https://campaignme.com/?p=122442 Campaign Middle East has successfully concluded its Campaign Breakfast Briefing: Retail & Commerce Media 2026, which brought together close to 200 attendees, including client-side marketers, agency leaders, retail media specialists, commerce platforms, brand custodians and creators at The Westin Dubai Mina Seyahi on Friday, 22 May 2026. At the outset, the event explored how AI-assisted […]

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]]> Elevating the impact of creative in the retail media discussion https://campaignme.com/elevating-the-impact-of-creative-in-the-retail-media-discussion/ Fri, 22 May 2026 10:47:22 +0000 https://campaignme.com/?p=122407 In retail and shopper marketing, one thing that has always stayed true is the value in understanding shopper mindset. As retail media continues to evolve at pace across the region, and globally, it feels more important than ever. We’ve made huge strides in recent years, the sophistication around targeting, retailer data, measurement, and media planning […]

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