resilience Archives - Campaign Middle East https://campaignme.com/tag/resilience/ Mon, 25 May 2026 06:26:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png resilience Archives - Campaign Middle East https://campaignme.com/tag/resilience/ 32 32 Trust within marketing: a pillar of business resilience in uncertain times https://campaignme.com/trust-within-marketing-a-pillar-of-business-resilience-in-uncertain-times/ Mon, 25 May 2026 06:26:20 +0000 https://campaignme.com/?p=122485 When everything seems to be uncertain, trust is a brand’s most important currency. That’s not a marketing platitude. It’s a lesson this region’s business community has been living in real time. Over the past few months, businesses across the Middle East have been navigating a particularly acute moment of uncertainty, one shaped by a rapidly […]

The post Trust within marketing: a pillar of business resilience in uncertain times appeared first on Campaign Middle East.

]]> How are the MENA’s industry associations responding to pressing marketing challenges? https://campaignme.com/how-are-the-menas-industry-associations-responding-to-pressing-marketing-challenges/ Mon, 25 May 2026 05:58:26 +0000 https://campaignme.com/?p=122476 The Middle East’s marketing and creative industry is expanding at a pace few global markets can match. With that acceleration comes a new set of pressures: capability gaps, rising expectations from clients, and a workforce seeking clearer, more structured pathways for developing the skills needed to progress in their careers. This was the backdrop for […]

The post How are the MENA’s industry associations responding to pressing marketing challenges? appeared first on Campaign Middle East.

]]> Motivate Media Group publishes Tenacity: The UAE’s Finest Hour by Augie K Fabela II https://campaignme.com/motivate-media-group-publishes-tenacity-the-uaes-finest-hour-by-augie-k-fabela-ii/ Mon, 18 May 2026 01:30:49 +0000 https://campaignme.com/?p=122109 The Office of His Excellency Sheikh Nahayan Mabarak Al Nahyan has announced the publication of Tenacity: The UAE’s Finest Hour, a new book by internationally renowned businessman and bestselling author Augie K Fabela II published by Motivate Media Group. The book chronicles the first 31 days of the unprecedented Iranian attacks of 2026, documenting the […]

The post Motivate Media Group publishes Tenacity: The UAE’s Finest Hour by Augie K Fabela II appeared first on Campaign Middle East.

]]> Saudi Report 2026: Pathway to perfect https://campaignme.com/saudi-report-2026-pathway-to-perfect/ Tue, 12 May 2026 07:55:48 +0000 https://campaignme.com/?p=121882 Over the years, I’ve learned as much from the moments that didn’t go as planned as from the ones that did. One lesson that keeps proving itself true is that uncertainty has a way of either sharpening your priorities or scattering them. There is no middle ground. Saudi Arabia’s decade of transformation has unquestionably been […]

The post Saudi Report 2026: Pathway to perfect appeared first on Campaign Middle East.

]]> From the Editor’s Desk: May 2026 – ‘We have an opportunity to do things better’ https://campaignme.com/from-the-editors-desk-may-2026-we-have-an-opportunity-to-do-things-better/ Mon, 11 May 2026 08:55:39 +0000 https://campaignme.com/?p=121787 We have lived through some surreal times. A month ago, people across the Middle East’s brand and marketing landscape were juggling anxiety with resilience. Despite the dread of uncertainty, they stepped up to ensure business continuity. They empathised better with each other, kept lines of communication open with clients, quietly delivered on promises made, and […]

The post From the Editor’s Desk: May 2026 – ‘We have an opportunity to do things better’ appeared first on Campaign Middle East.

]]> Al-Futtaim Toyota tugs heartstrings among UAE locals, residents with ‘The Accidental Icon’ https://campaignme.com/al-futtaim-toyota-tugs-heartstrings-among-uae-locals-long-term-residents-with-the-accidental-icon/ Tue, 05 May 2026 10:43:19 +0000 https://campaignme.com/?p=121470 Al-Futtaim Toyota has unveiled ‘The Accidental Icon‘ campaign, in partnership with creative agency Memac Ogilvy UAE, production house Vibe Content Creators, media agency PHD, and PR and communications agency Gambit Communications. The campaign, which builds on Al-Futtaim Toyota’s decades of reliability, reignites an age-old emotional brand connection with Emiratis and long-term residents of the UAE […]

The post Al-Futtaim Toyota tugs heartstrings among UAE locals, residents with ‘The Accidental Icon’ appeared first on Campaign Middle East.

]]> How UAE-based jewellery brand Piece of You built resilience through community-led marketing https://campaignme.com/how-uae-based-jewellery-brand-piece-of-you-built-resilience-through-community-led-marketing/ Thu, 30 Apr 2026 10:07:35 +0000 https://campaignme.com/?p=121303 In periods of uncertainty, many brands instinctively retreat, cutting visibility, delaying decisions, and waiting for stability to return. However, as a UAE-based jewellery brand, we at Piece of You took the opposite approach. We leaned into consistency, community engagement, and cultural relevance to maintain and strengthen market presence. As consumer behaviour began to shift in […]

The post How UAE-based jewellery brand Piece of You built resilience through community-led marketing appeared first on Campaign Middle East.

]]> Dubai Lynx, MCN reveals See It Be It in MENA to accelerate female creative leadership https://campaignme.com/dubai-lynx-mcn-reveals-see-it-be-it-in-mena-to-accelerate-female-creative-leadership/ Mon, 20 Apr 2026 09:15:28 +0000 https://campaignme.com/?p=120750 Dubai Lynx, in collaboration with Middle East Communications Network (MCN) and its agencies, part of Omnicom, has revealed the launch of See It Be It: Connects in the MENA region. See It Be It: Connects is a high-impact leadership programme designed to accelerate the careers of women across the creative, media and marketing industries into leadership roles. […]

The post Dubai Lynx, MCN reveals See It Be It in MENA to accelerate female creative leadership appeared first on Campaign Middle East.

]]> Urban Company says ‘we’re here for you’ with stories from the people of the UAE https://campaignme.com/urban-company-says-were-here-for-you-with-stories-from-the-people-of-the-uae/ Thu, 16 Apr 2026 12:12:20 +0000 https://campaignme.com/?p=120660 To spread positivity during recent times, Urban Company has launched a heartfelt social media campaign, inspired by the spirit of the UAE. Titled ‘UC Heroes’, the campaign captures the stories of its professionals through heartfelt video testimonials. It also extends to the homes of Urban Company’s customers, as each service purchased arrives with a personalised message […]

The post Urban Company says ‘we’re here for you’ with stories from the people of the UAE appeared first on Campaign Middle East.

]]> What it means to build from the Middle East https://campaignme.com/what-it-means-to-build-from-the-middle-east/ Thu, 16 Apr 2026 08:46:44 +0000 https://campaignme.com/?p=120649 Resilience has long been the word most often used to describe this region. It’s an easy one, broad enough to cover its complexity, yet vague enough to avoid really unpacking it. But it has never quite sat right with me. Maybe that comes from my background. Growing up Lebanese, resilience was never something we spoke […]

The post What it means to build from the Middle East appeared first on Campaign Middle East.

]]>