research Archives - Campaign Middle East https://campaignme.com/tag/research/ Fri, 08 May 2026 03:21:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png research Archives - Campaign Middle East https://campaignme.com/tag/research/ 32 32 GCC marketers rethink the role of brand as short-term pressures persist: research https://campaignme.com/gcc-marketers-rethink-the-role-of-brand-as-short-term-pressures-persist-research/ Wed, 06 May 2026 11:00:55 +0000 https://campaignme.com/?p=121536 Marketers across the GCC are reassessing the role of brand in driving growth, as new research from leading independent creative agency JWI reveals a growing tension between long-term strategy and short-term performance demands. According to JWI’s ‘Marketing Through Uncertainty’ report, 57 per cent of senior marketing leaders identify brand-building as the primary driver of long-term growth, […]

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]]> UAE consumers spend 83 million hours a year on hold due to poor CX: ServiceNow study https://campaignme.com/uae-consumers-spend-83-million-hours-a-year-on-hold-due-to-poor-cx-study/ Thu, 09 Apr 2026 08:05:00 +0000 https://campaignme.com/?p=119946 ServiceNow , an AI control tower for business reinvention, has highlighted the gap between the potential of AI and how service to consumers is being delivered in its new research titled The CX Shift: Customer Expectations in the AI Era. The standout finding from the research is that citizens and residents across the UAE are […]

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]]> Are we following strategy anymore? Or are we following each other? https://campaignme.com/are-we-following-strategy-anymore-or-are-we-following-each-other/ Wed, 08 Apr 2026 09:21:41 +0000 https://campaignme.com/?p=119458 I did not arrive at this through a report. I have arrived at a very humbling and a very awakening truth by meticulous observation. Reading what’s being said across platforms. The think pieces. The advice. The frameworks. The constant reminders to stay active, stay visible, manage tone. And then I look up. I see what’s […]

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]]> Hashtag Agency’s new social media report unpacks the GCC’s biggest brand challenges https://campaignme.com/hashtag-agencys-new-social-media-report-unpacks-the-gccs-biggest-brand-challenges/ Mon, 06 Apr 2026 09:15:03 +0000 https://campaignme.com/?p=118461 A new playbook published in April 2026 by Hashtag Agency, in partnership with Researchers, finds that brands in the UAE and Saudi Arabia are no longer fighting to establish a digital presence. They are wrestling with a far thornier problem: how to move fast without losing the authenticity that makes their content worth stopping for. […]

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]]> CTV, retail, streaming consumer trends ahead of FIFA World Cup 2026 revealed https://campaignme.com/ctv-retail-streaming-consumer-trends-ahead-of-fifa-world-cup-2026-revealed/ Wed, 04 Mar 2026 12:34:50 +0000 https://campaignme.com/?p=117230 Drawing on billions of installs and remarketing conversions, AppsFlyer has launched a report in partnership with Sensor Tower and M+C Saatchi Performance which aims to provide a data-backed framework of opportunities ahead of the FIFA World Cup 2026. ‘Scoring Big: The Complete Marketer’s Guide to the World’s Biggest Soccer Event’, collates insights from the 2022 […]

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]]> Campaign Ramadan Briefing: A cultural crucible for convictions, community and consumer connections https://campaignme.com/campaign-ramadan-briefing-a-cultural-crucible-for-convictions-community-and-consumer-connections/ Fri, 13 Feb 2026 15:25:42 +0000 https://campaignme.com/?p=116218 Campaign Middle East concluded its first Campaign Breakfast Briefing event of 2026 on Ramadan Advertising and the Year Ahead, which brought together close to 200 attendees, including client-side marketers, agency leaders, measurement experts as well as AdTech and MarTech players, at The Westin Dubai Mina Seyahi on Friday, 13 February 2026. Delegates listened with rapt attention […]

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]]> Middle East Social Media and Digital Association (MESMDA) launches in the UAE https://campaignme.com/middle-east-social-media-and-digital-association-mesmda-launches-in-dubai/ Thu, 05 Feb 2026 08:50:29 +0000 https://campaignme.com/?p=115673 The Middle East Social Media and Digital Association (MESMDA) has officially launched in Dubai, marking a significant step forward for the region’s rapidly expanding digital industry. As one of the world’s most dynamic digital markets, the Middle East has long lacked a unified body dedicated to supporting, representing and advancing social media and digital professionals. […]

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]]> QComms opens market research facility in UAE https://campaignme.com/qcomms-opens-market-research-facility-in-uae/ Wed, 04 Feb 2026 09:22:22 +0000 https://campaignme.com/?p=115561 QComms, a PR and Digital Agency with offices in Abu Dhabi, Dubai and the UK, has announced the launch of its new market research facility in its Dubai headquarters in Jumeirah Lakes Towers (JLT). Strategies built on market insights are 60 per cent more profitable than their less-focused counterparts, recognising the need for data-driven campaigns […]

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]]> Noureldeen AlHammoury joins Equiti as Chief Market Strategist https://campaignme.com/equiti-group-appoints-noureldeen-alhammoury-as-chief-market-strategist/ Wed, 21 Jan 2026 04:30:12 +0000 https://campaignme.com/?p=114839 Equiti Group, a global fintech leader, has appointed Noureldeen AlHammoury as Chief Market Strategist, a senior leadership role that aims to build on Equiti’s strong market insight capability, delivering timely, credible, and in-depth analysis for clients globally. Joining an established team of experienced market analysts and media commentators, AlHammoury’s appointment intends to reinforce Equiti’s commitment […]

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]]> Seedtag study reveals neuro context drives 3.5x stronger ad response https://campaignme.com/seedtag-study-reveals-context-drives-3-5x-stronger-ad-response/ Wed, 19 Nov 2025 14:01:56 +0000 https://campaignme.com/?p=112066 Seedtag has released a new neuroscience study conducted with Professor Moran Cerf, offering fresh, data-led evidence on how emotional and contextual alignment affects advertising performance. The research shows that neuro-contextual ads deliver three-and-a-half times higher neural engagement than non-contextual ads and 30 per cent more engagement than standard contextual formats. It also reports a 26 […]

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