Reputation Management Archives - Campaign Middle East https://campaignme.com/tag/reputation-management/ Thu, 02 Apr 2026 11:26:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Reputation Management Archives - Campaign Middle East https://campaignme.com/tag/reputation-management/ 32 32 What’s the KitKat lesson for Middle East marketers? https://campaignme.com/whats-the-kitkat-lesson-for-middle-east-marketers/ Wed, 01 Apr 2026 05:00:18 +0000 https://campaignme.com/?p=118451 Not all crises are read in the same way. Some shake trust. Others damage reputation. Others create direct operational or legal harm. But there is another category altogether: crises that may appear light in their human impact, yet are strange in nature and more shareable than condemnable. That is exactly what the recent global KitKat […]

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]]> It’s time for marketing to tell the truth https://campaignme.com/its-time-for-marketing-to-tell-the-truth/ Fri, 13 Mar 2026 06:00:03 +0000 https://campaignme.com/?p=117737 What a time to be alive …  if I was to give a headline to the world today, it would probably be “The erosion of trust”. This erosion stems from multiple facets, but perhaps the most evident one is that everyone, despite opposing opinions, is a 100 per cent right. No matter what your opinion […]

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]]> Burson’s Global CIO: ‘Reputation drives financial growth; not a defensive expense’ https://campaignme.com/bursons-global-cio-reputation-is-a-financial-growth-asset-not-a-defensive-expense/ Tue, 03 Feb 2026 11:10:18 +0000 https://campaignme.com/?p=115435 Burson recently released findings of its latest research titled ‘The Global Reputation Economy: A New Asset Class for a New Era‘, which quantifies the value of reputation, reveals a $7 trillion ‘reputation economy’, and highlights how companies with strong reputations can realise as much as 4.78 per cent in additional unexpected annual shareholder returns. The […]

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]]> Stop calling them ‘PR packages’: The misconception that’s diluting PR https://campaignme.com/stop-calling-them-pr-packages-the-misconception-thats-diluting-public-relations/ Thu, 13 Nov 2025 14:20:03 +0000 https://campaignme.com/?p=111823 I was recently watching a video on TikTok where a podcaster casually asked his friend if the shirt he was wearing came from a ‘PR package’. As a public relations practitioner, that simple question instantly caught my attention and, to be honest, it provoked me. It wasn’t because of the shirt, but because of how […]

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]]> The MENA Power List 2025: APCO MENA’s Mamoon Sbeih https://campaignme.com/the-mena-power-list-2025-apco-menas-mamoon-sbeih/ Thu, 09 Oct 2025 14:12:31 +0000 https://campaignme.com/?p=110059 Title: President, APCO MENA Years in the role: 19 years Years in the industry: 27 years Years in the Middle East region: From the region. Power Essay: Relevance is the strategy – From communications to counsel in the age of AI If AI can draft it in seconds, what is our role as strategic communicators? […]

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]]> Burson picks Fouad Bou Mansour as CEO for Middle East, North Africa and Turkey https://campaignme.com/burson-picks-fouad-bou-mansour-as-ceo-for-middle-east-north-africa-and-turkey/ Tue, 02 Sep 2025 14:00:44 +0000 https://campaignme.com/?p=107909 Burson, the global communications agency that aims to create value for clients through reputation, has revealed that Fouad Bou Mansour will join the agency as its Chief Executive Officer (CEO) for the Middle East, North Africa and Turkey (MENAT) region. Bou Mansour joins Burson from the Saudi Tourism Authority, where he spent two years as […]

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]]> Marketers react to American Eagle’s Sydney Sweeney ad: Virality vs. value https://campaignme.com/marketers-react-to-american-eagles-sydney-sweeney-ad-virality-vs-value/ Wed, 13 Aug 2025 09:32:27 +0000 https://campaignme.com/?p=106634 If there’s one topic that absolutely every marketer seems to have an opinion on at the moment – whether spoken out loud, or silently in coffee huddles, or not verbalised but constantly thought about –  it’s New York Stock Exchange-listed American Eagle Outfitters’ Sydney Sweeney campaign. The discussions brought back the age-old debate about how […]

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]]> Thoburns appoints Maram Alkadhi as Director to support Gulf clients https://campaignme.com/thoburns-appoints-leading-gcc-communications-advisor-to-senior-team/ Mon, 04 Aug 2025 07:00:35 +0000 https://campaignme.com/?p=106299 Thoburns, a leading reputation management consultancy specialising in private capital investors and high-growth companies, has appointed Maram Alkadhi as its Director. At Thoburns, Alkadhi will provide senior counsel to clients with operations or interests in the Gulf, including private capital firms, sovereign-backed entities and technology-enabled platforms. He will also support clients looking to strengthen their […]

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]]> The craft of writing for financial and professional services https://campaignme.com/in-defence-of-rigour-the-craft-of-writing-for-financial-and-professional-services/ Thu, 31 Jul 2025 07:38:50 +0000 https://campaignme.com/?p=106190 Consumer PR dazzles. Financial and professional services do not. Or so the assumption goes. In the hierarchy of perceived creativity, writing for banks, insurers, consultancies, or asset managers rarely attracts attention — unless you work in those sectors. It isn’t flashy. It doesn’t carry the immediacy of a campaign designed for clicks, virality, or visual […]

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]]> AI in corporate affairs: Reputation at the speed of conflict https://campaignme.com/ai-in-corporate-affairs-reputation-at-the-speed-of-conflict/ Thu, 24 Jul 2025 08:30:40 +0000 https://campaignme.com/?p=105907 Driving into the office, I caught the Business Breakfast on Dubai Eye. The topic: a sophisticated SharePoint vulnerability exploited by China-linked state actors, targeting critical infrastructure in the US and Germany. The story hit close to home for several reasons. At KROHNE, like many industrial firms, we’re heavily reliant on SharePoint — and in the […]

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